The first production of our hejhej-bags can be financed with 10000 which means that after the closed-loop yoga mats there will also be closed-loop yoga bags.
The most sustainable and sensible way to launch a new product to the market is in a closed-loop way. That's why we've developed the hejhej-bag in a closed-loop way. That means the largest part of the bag consists of recycled materials and is also recyclable.
We take responsibility for all stages of your hejhej-bag's life. We not only pay attention to the responsible production but also to what happens to your hejhej-bag when it is no longer used by you.
Components of hejhej-bag
Quality & Innovation
The goal of this campaign:
To bring the first closed-loop yoga bag and thus the most sustainable yoga bag on the market.
For quality-conscious yoginis and yogis who are looking for a fully sustainable alternative to carry their yoga mat.
Our vision is to transform existing consumption patterns by challenging the buyer decision process and by spreading the circular economy in society.
As a young, sustainable start-up, we want to challenge existing consumption behaviors and make you think about your buying decisions: Do I really need this new product?
Only if this question can be answered with "yes", it should really be bought and the most sustainable alternative can be chosen. The most sustainable alternative among all the yoga mat bags is our innovative closed-loop hejhej-bag. In today's world of over-consumption, the circular economy is the solution to a more sustainable future.
With our bag you ensure that recycled materials get a new product life, waste is saved and people with a handicap get a meaningful job.
We are in the process of building the first closed-loop yoga brand. For that, we need your support.
We have already made all the necessary arrangements with our suppliers, so they are ready to supply us with the materials for the hejhej-bag within 6 weeks. The workplace for people with a handicap is looking forward to the new project and the sewing machines are ready.
So if this campaign is successful, we will give the final go and the first production of hejhej-bags can start! You will receive your pre-ordered bag before Christmas.
We are Anna and Sophie. We did our Master’s in Sustainability Management together in Sweden and are passionate yoga practitioners.
One day we went to an art exhibition where yogis were accused of acting hypocritically. They often think they behave super sustainable and still do not think of their environmentally harmful plastic mat.
We felt caught because our mats were made from plastic at that time as well!
In search of a truly sustainable yoga mat, we were disappointed and therefore founded hejhej-mats. Through our studies, we were familiar with the principle of the circular economy, which offers the greatest sustainability potential. After the hejhej-mat, the hejhej-bag is now the second step towards a closed-loop future. Together with you, we want to revolutionize the yoga industry.
Special thanks go to our most talented and spontaneous videographer Steve, the most creative Pia Salzer who made an artwork out of our closed-loop, to Maike Feddern who started the first steps of the bag, to Lena Lichtblick who captured every hejhej-moment of the shooting of this campaign and to our beautiful and most committed models Denise, Luisa and Sarah.
Thank you all so much for your great support!
Here you find more info to share the campaign.