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Projekte / Food
Während der Preis für eine Tasse Kaffee in Europa stetig gestiegen ist, können die Bauernfamilien oft nicht einmal ihre Kosten decken. Warum? Der größte Teil des Gewinns verbleibt bei den Zwischenhändlern. HILO ändert das. Wir spinnen einen Faden und verbinden dich direkt mit diesen kolumbianischen Familien. Wir umgehen den konventionellen Handel und bieten Familien ein regelmäßiges, lebenswertes Einkommen und unterstützen Bildungsprojekte. Mach’ deinen Kaffee nachhaltig! Join the weave!
5.230 €
2. Fundingziel 10.000 €
04.11.19, 11:09 Thomas Marufke
Jardin un Municipio Lector | The educational project supported by Hilo By Patricia Arroyave (translated by Martín Rojas Arboleda) Why is an educational project supporting a transformation important? The project “Jardín un Municipio Lector” arises from the necessity to improve the reading level of the community. Especially of children and young people seeking an integral formation, and become autonomous, dreamers, creative and critical beings. It is necessary to propagate human knowledge, make available to people the tools that will enable them to overcome challenges, escape and transform their own lives. Only in this way will it be possible to increase the social value of individuals and strengthen the cultural identity of the municipality. In other words, build a strong social fabric. Jardín is a Colombian municipality with 14,000 inhabitants, located in the department of Antioquia. It is 224 kilometers long, has a mountainous topography, three thermal floors, exuberant vegetation and abundant rivers and streams. Today it is at high risk for several reasons. 98% of the territory is requested for mining concessions, while a rapid transformation in construction and demographics is happening due to rampaging tourism in constant growth and with very little regulation. Cultural transformations are made from knowledge and their medium is reading. Reading enables information flows that lead us to be more participatory, more productive, to have criteria, to generate opinion, to be fairer, to understand the environment in which we live and to participate in its development and transformation. It is a priority to make programs of encouragement and promotion of reading in the Municipality of Jardín, because of the absolute lack of activities that allow the children and young people to approach it in a pleasant and ludic way. Books are expensive, and because of that, most educational institutions do not have libraries. Additionally, the extremely low income of the population also impedes the access to books. The level of schooling of parents is low, which makes it illusory to expect that in everyday family life acts of promotion of reading are carried out. What does the project Jardín Municipio Lector do? The project Jardín, un Municipio Lector, was born in 2004 and lived the first stage until 2011, the year in which it was interrupted for lack of support. At that time, the "Literary Tertulia: Había una Vez" was held weekly and targeted at young people and adults. Another program: "La hora del cuento" (the story hour) was addressed to the entire educational community of both rural and urban municipality, a total of 21 monthly sessions were made. Additionally, the project also realized the weekly radio program "Stories and more stories" (historias y más historias) which targeted farmers, housewives, carpenters and people of various trades. Another program called "El rincón del Libro" (the book corner), strived to provide rural schools with collections of at least 50 books. Complementary to that the "Travelling suitcases" (maletas viajeras) were collections of books that were rotated by all the schools of the rural areas as a loan, there were also readings of poetry, among other activities. All this work was carried out with the support of the local administrations on duty which ended in 2011. In 2017 begins a process of revival of the project, now with the participation of a group of volunteers because of the request of the parents' council of a local educational institution. Additionally, with an economic contribution given by the family Restrepo Restrepo, the aim moved to develop a reading program in the 4 locations of the educational institution San Antonio in the urban part of Jardín. Through Hilo café, Jardín a reading municipality begins to extend again to 2 rural schools and we hope very soon to return to full coverage. This is why participation in the crowdfunding campaign is very important for this project. At this stage or in the present time, reading rooms and a library are being organized at the Moisés Rojas, Jahel Peláez, Caperucita Roja and Liceo San Antonio campi; and students are being served by a group of volunteers. “La hora del cuento" is held in the rural neighborhoods of Morro Amarillo and Alto de las Flores and in the 4 locations of the urban part of Jardín. What is more, a "creative writing workshop" began with the children from the Jahel Peláez school, and a "literary gathering" is held with children from the Moisés Rojas school. Another activity is a "book fair" that is held every year in the main or central park of the municipality to promote reading to the general public and to look for resources to buy books for institutions. There and then alliances are sought with public and private companies, etc. What are the expectations of the project? This project is expected to provide schools in both, the urban and rural areas, with good book collections. Another aim is to train teachers and parents to become active promoters of reading. And also to train young people to join the project as volunteer librarians and reading promoters.
04.11.19, 11:08 Thomas Marufke
Last October, our dear friend Andrea Bedoya, design researcher with a special interest in sustainable food systems who collaborates with the Hilo network, visited Colombia. We thought it would be the perfect opportunity to check how the Giraldo family has been doing after the first months of partnership with Hilo. After a tour of the farm, Andrea sat down with Don Andrés, Doña Alicia, and Robinson to have a talk about their experience so far. Patricia, leader of the education project ‘Jardín Municipio Lector”, also joined the group. These are the highlights of the conversation, which happened to the background of cumbia music and accompanied by a warm cup of coffee sweetened with panela (raw sugar), a tradition in the rural areas. In Andrea’s words, “a real Colombian experience” - even for a Colombian. Expectations about Hilo Doña Alicia has a very practical approach. “We have a lot of hope. We expect that after being exploited for so long, we will finally get recognition for our hard work. Because until now, coffee has only given us work. A lot of it, and very little reward.” “It damages my nails!” Don Andrés complements with his great sense of humour, laughing. Doña Alicia continues her analysis of the situation in a serious tone. “Everything that comes from the field has a very low pay in Colombia. Because we don’t own anything! For you to understand: if you go to a shop to buy a pair of jeans, the owner of the shop sets the price, and that’s the price you have to pay. But in our case, we cannot set the price for the product of our work. And it’s the same for all other crops: tomatoes, avocados, plantains... everything, it’s like we don’t own it. I cannot tell the buyer ‘Hey, this is what my work is worth, so I’m going to sell my avocado for this price.’ No, the price is what they want to pay for it. And what can we do? We need the money; we have to sell the product for the price that they are paying. We have no choice.” The monthly income The monthly income is one of the innovations of Hilo’s system for coffee trade. Instead of a single payment on the delivery of the coffee, the family receives an initial payment to cover costs of production and subsequent monthly payments that constitute a living income for the family. This is a big change for the farmers, and we also wanted to know their opinions on it. First Doña Alicia explained the current situation, how they have been doing it in the conventional system. “The cooperative pays us for the amount we have. If we have 20 loads, they pay us for the load at the current price. They also have a system of selling futures. For example, they say they will buy all our coffee for a certain price, and we are obligated to sell them our loads at the agreed price, even if the current market price were higher. She then proposes an alternative. “For me, a better way would be: they give us the money in April, when we are preparing the harvest, and we deliver the coffee in November, when it is harvested. This could be a possibility of future sales. But because of the price changes, it’s like a bet. If I sell the load for 800,000 now, and it’s worth 1,000,000 in November, how much money do I lose?” This is one of the things Hilo aims to improve. A price calculated not in the base of international prices, but on the actual costs and needs for a dignified life for the producers. Robinson has more of a quiet personality. He is the one who takes care of the administrative and financial processes for the family; he is responsible for the bank account, which is something that has only recently been established since Hilo came into the picture. He says: “The monthly payments are going well, we are receiving it on time. In the beginning, it took longer, we had to wait for the bank... but now it’s on time, every month on the 22nd, we have the money. It works well.” When asked if he would make any changes or improvements to the system, Robinson says “In the beginning, we need money to pay the workers. For now, we have only sold a small amount of coffee to Hilo so that they can test their value chain. We would need several sales like this, or maybe one large one, in order to have a good income. Based on that, I feel like the initial payment is a bit low. Even if the monthly payments are a bit lower afterwards, it would be better to have a higher initial payment.” These are insights for us in Hilo, and certainly points we will consider to improve our system. For more detailed information on this topic, check out our the blog entry "Hilo Transparency Report". But recently Robinson also experienced one direct benefit of the monthly income. He hurt his foot, and could not work for a couple of weeks. In the conventional scenario, no work would mean no income. With Hilo, he could count on some economic security. Conclusions Robinson also talked about the organization of the supply chain. He explains, “I cannot store the coffee here until you tell me you need it, right? What if when you need it, I don’t have the quantity at that moment? I need to plan with some time ahead, at least 2 months. For example, if you tell me now that you will need coffee, I would have it ready for January or February. I don’t have space to dry it all at once, and also, for now, we don’t have a place to store it.” To secure the demand for the whole Giraldo family harvest, we are running this crowdfunding campaign, so they can plan the deliveries ahead. That’s why your participation is so important! Robinson complements: “It would be great for us to have many sales per year or larger sales... until eventually, we can sell all the harvest knowing that we will receive that money. That would be our dream.” And Don Andrés concludes, now serious and to the point: “We want to be treated with honor. This means that we send good coffee, receive a good payment, and that we can work with trust .” We hope to visit the Giraldo family again soon to continue this conversation, and with your participation, bring them the good news about Hilo.
04.11.19, 11:07 Thomas Marufke
Transparency Report This is the first Hilo transparency report. It is a very short version of what it will be in the future. We hope to give you a short overview of the aspects, which we think are important in the context of transparency for you. Our system is built on trust, given by you to us as a supporter of our Hilo system. Our goal is to show you how we contribute to make a difference by compensating the coffee producers and how much we invest in the support of social projects in the rural community. The price for coffee in 2019 has been very low in the market. The producers work hard but can hardly survive with the current market price. We want to create a system where they are an integral entity of the value chain. With this report, we want to show you how we, Hilo, make this happen. The numbers below show that we mean what we say. But beyond that, we believe that money is not the only answer to solving the problem. So we need an alternative system. Surely you want to know just exactly where the money goes? This report aims to show you just that. We want to share our cost structure and provide you with insight on what happens to the money. We would like to give you a few key figures to show how we invest in better education for the Jardín community. Payments to the Farmers We have a cooperation agreement with the Giraldo coffee farming family located in Jardín, Colombia. In this agreement, we commit to paying them 700,000 COP per 125 kg (carga) for their parchment coffee to cover the cost of production. The Giraldo family received 4,200,000 COP in May 2019 to pre-finance their harvest (747.7 kg). In addition, we have been compensating the family with a monthly income of 142,857 COP per carga since May 2019, which will total 3,428,571 COP for 6 cargas from the Giraldo family for the year 2019. To read more about their first experience with the Hilo system see another blog entry "Interview with the Giraldo family".This will be added up to an income of 7,628,571 COP, which equals 2,211 EUR*. If we take the whole year of 2020 and their full harvest of 3,500 kg parchment coffee, it will be an annual payment of 43,600,000 COP (12,638 EUR*). Hilo Cost Structure We are in the very early stages of our start-up and hence, many numbers are forecasts. We started in May 2019 with a shipment of 500 kg roasted coffee from Colombia, which was ultimately more costly in terms of logistics, roasting, and packaging as it would have been for larger quantities. So far we pay only a monthly income to the farming family and the social project staff in Colombia, and the work in Germany has been entirely voluntary. The costs for establishing the Hilo network and inputs into the operational expenses are not yet based on realized values but rather on best-informed guesses. We think it will still give you an adequate overview of how the Hilo money is spent. This will be filled with solid inputs for fiscal year 2020. If you wish to have more information please contact us info(at)hilo.cafe. Key Figures As supporters of the Hilo system, we would like to show you how much of your money spent on our coffee has been returned to the farmers and to the country of origin. In May 2019 we signed a cooperation agreement with the Giraldo family located in Jardín in the state of Antioquia in Colombia. We started off by purchasing 747.7 kg parchment coffee. This coffee was milled, pulped, roasted, and packed in Armenia, Colombia. It received a score of the Specialty Coffee Association SCAA of 82+. Based on all these process steps in Colombia we calculate a Return-To-Origin (RTO) of 26.49%. If we include the Hilo payments for the social projects in the farmer’s community as the core of our new system to generate trust and tackle the coffee crisis from a holistic perspective, then the RTO is 51.34%. To be able to compare us with other specialty coffee on transparency platforms for the 2019 transaction, we calculate a “green bean” Freight-On-Board (FOB) price of 5.31 EUR/kg (2.68 USD/lb), this includes the payment for the green coffee harvest and the monthly income from May to December 2019, as well as the transportation to the harbor. To compare, the FOB average 2019 price on the commodity market was less than half at 2.49 EUR/kg. We are currently on the way to join the pledge to increase transparency and, hence, trust. Read further here to see the current specialty coffee B2B and B2C price levels. Carbon Footprint We want to reduce our carbon footprint as much as possible. We are looking into improving our value chain. To be honest, we are far from where we want to be and it will be a major focus for 2020. One initiative we have in mind is the following: For every 1 kg coffee (the finished product), about 4.5 kg of CO2 are emitted. For the 2020 harvest, we aim to offset this amount by planting new trees in the municipality of Jardín. If we assume one tree can offset 22 kg CO2 a year and we are planning to ship 3,500 kg, this will add up to 160 trees to be planted. Moreover, we are trying to bypass the last mile in shipping. Therefore, we also encourage you to develop a better supply chain together with us. Please contact us info(at)hilo.cafe or via Instagram hilocafe.co . Educational Projects We compensated the administration and educational project planner 6,000,000 COP and another 6,000,000 COP (3,478 EUR*) to the educator of this project. The literacy program for children in the rural community of Jardín is called Municipio lector , and is run by Patricia Arroyave. This important initiative brings a new perspective to the new generations by promoting a passion for reading. The project visited four educational institutions in San Antonio and reached 1,400 students ranging from grades 0 to 11th grade and a further two schools in rural areas in the Municipality of Jardin, which reached another 25 students ranging from 1st to 5th grade. Please read more about it in another blog entry focussing on this topic. *We used a rate of 3,450 COP / EUR.