<% user.display_name %>
Projekte / Food
Während der Preis für eine Tasse Kaffee in Europa stetig gestiegen ist, können die Bauernfamilien oft nicht einmal ihre Kosten decken. Warum? Der größte Teil des Gewinns verbleibt bei den Zwischenhändlern. HILO ändert das. Wir spinnen einen Faden und verbinden dich direkt mit diesen kolumbianischen Familien. Wir umgehen den konventionellen Handel und bieten Familien ein regelmäßiges, lebenswertes Einkommen und unterstützen Bildungsprojekte. Mach’ deinen Kaffee nachhaltig! Join the weave!
10.877 €
10.000 € 2. Fundingziel
203
Unterstützer*innen
Projekt erfolgreich
25.12.19, 03:52 Thomas Marufke
Hallo! Dieses Jahr war ein großartiger Start für Hilo und du erhältst diese E-Mail, weil du direkt für unseren bisherigen Erfolg mitverantwortlich warst. Wir möchten dir einen Rückblick auf unser bisher Erreichtes geben. Die Fäden unseres Netzwerk werden immer stärker und alles nur durch die harte Arbeit unseres multikulturellen, diversen Teams in Deutschland und in Kolumbien und durch deine Unterstützung. Vor einem Jahr begann Martín Menschen zu gewinnen, für das was wir damals "den Kaffeetraum" nannten. Bis März haben wir dann eine Identität für die Marke entwickelt, den Namen Hilo gefunden und eine Gruppe von Freiwilligen versammelt, die motiviert waren (und immer noch sind!), diesen Traum zu verwirklichen. Im Mai verschifften wir mit Unterstützung unseres Logistikpartners Colombian Spirit die erste Ladung Röstkaffee aus Kolumbien und begannen unser Konzept zu testen: Eine Familie von Kaffeeproduzenten und ein Bildungsprojekt erhalten ein monatliches Einkommen auf der Basis dieser ersten Kaffeemenge. Im September erhielten wir Unterstützung von der Kommunikationsagentur Good Point, die uns dabei half, die Strategie für unsere Crowdfunding-Kampagne zu verfeinern. Im November starteten wir die Kampagne und im Dezember haben wir unser Fundingziel erfolgreich erreicht. Was für ein Jahr! Jetzt können wir mit Stolz sagen, dass wir unser Konzept erprobt haben. Aber was bedeutet das? Es bedeutet, dass sowohl von der Produzentenseite als auch von der Konsumentenseite Interesse an unserer Idee besteht. Vor allem bedeutet es, dass wir im Jahr 2020 weitermachen können! Letzte Woche traf sich unser Kernteam in Jardín, Kolumbien. Es war eine schöne Erfahrung, ein echter Motivationsschub, endlich die wunderbaren Menschen unseres Teams in Kolumbien zu treffen und aus erster Hand zu sehen, welche Wirkung Hilo haben kann. Marta und Patricia vom 'Jardín Municipio Lector' Sozialprojekt berichteten uns: "Das monatliche Einkommen hat unser Leben verändert!" Nach ein paar Jahren ohne Unterstützung wächst das Projekt nun wieder und erreicht vier Schulen im städtischen Bereich der Stadt und zwei im ländlichen Bereich. Für die Familie Giraldo bedeutet Hilo die Möglichkeit, in einem Moment der Unsicherheit, bedingt durch instabile Marktpreise und der lokalen Kooperative im Insolvenzverfahren, unabhängig davon vorauszuplanen. Die Reise war auch ein Anlass, um die nächsten Aktionen zu planen und unsere Ziele für 2020 zu definieren, also bleib uns treu und freue dich auf Neuigkeiten Anfang 2020. Für den Moment möchten wir uns noch einmal bei dir bedanken, dass du an unsere Idee glaubst und du dich unserem Netzwerk angeschlossen hast. Wir wünschen dir frohe Feiertage und ein tolles neues Jahr! Alles Gute. Dein Hilo-Team --------------- Hola! This year marked a great start for Hilo, and you are receiving this email because you were directly responsible for our success so far. We want to share a retrospective of the achievements from Hilo. This is how The Weave is shaping up, all made possible by the hard work of our multinational team and your support. One year ago, Martín had just started to gather people to collaborate in something we at the time called “the coffee dream”. By March, we had developed an identity for the brand, defined the name, and assembled a group of volunteers who were (and still are!) motivated to make it happen. In May, we shipped the first batch of roasted coffee from Colombia with the support of our logistics partner Colombian Spirit, and started testing our concept: one family of coffee producers and one educational project receiving a monthly income based on this initial quantity of coffee. In September we had support from the communication agency Good Point, who helped us refine the strategy for our crowdfunding campaign. In November we launched the campaign, and in December we successfully achieved our funding goal. What a year! We can now proudly say that we have proved our concept. But what does that mean? It means there is interest in our idea from the producer’s side, and also from the consumer’s side. Mainly, it means we can continue in 2020! Last week, our core team met in Jardín, Colombia. It was a beautiful experience, a real boost of motivation to finally meet the amazing people of our team in Colombia, and see first-hand the impact that Hilo can have. Marta and Patricia, from ‘Jardín Municipio Lector’ said: “The monthly income has changed our lives!” After a couple of years without support, the project is now growing again, reaching four schools in the urban area of the town, and two in the rural area. For the Giraldo family, Hilo means the possibility of planning ahead in a moment of uncertainty, due to unstable market prices and a financial crisis in the local cooperative. The trip was also a moment of planning the next actions and defining our goals for 2020, so stay tuned for some news in January. For now, we want to once again thank you for believing in our idea and joining our weave, and wish you happy holidays and a great new year! Best. Your Hilo Team
10.12.19, 03:07 Thomas Marufke
Liebe Hilo Supporter, noch einmal vielen lieben Dank für eure Unterstützung! Wir möchten euch ein kurzes Update nach unserer erfolgreichen Crowdfunding-Kampagne geben. Die letzte Woche stand für uns ganz im Zeichen der Organisation des Versandes. Mit Hilfe von Startnext und unserem Logistik-Support von Colombian Spirit haben wir nun alles für den Versand vorbereitet. Jetzt werden die Pakete gepackt und sie kommen dann hoffentlich pünktlich bis Weihnachten bei euch an. Hilo als Faden ist ein Element der Verbindung. Wir würden uns freuen, wenn ihr eure ersten Hilo-Erfahrungen beim Auspacken und Zubereiten des Kaffees, Anprobieren des T-Shirts oder Schreiben der Postkarten mit uns auf Facebook oder Instagram ( @hilocafe.co ) mit dem hashtag #jointheweave teilen würdet. Aktuell nehmen wir mit Hilo an einem Wettbewerb des Global Goals Lab teil und sind bereits in der zweiten Runde. Um jetzt weiter zu kommen, brauchen wir eure Unterstützung. Bitte stimmt via "VOTE" bis 13.Dezember 2019 für unser Projekt unter Abstimmung Global Goals Lab . Der Sieger bekommt neben Geld auch Coaching-Unterstützung. Das würde Hilo noch einmal viel zusätzlichen Schwung geben! Wir die Hilo-Familie wünschen euch und euren Familien eine schöne Advents- und Weihnachtszeit! Dear Hilo Supporter, Once again, thank you so much for your support! We would like to give you a short update after our successful crowdfunding campaign. Last week was all about organizing your orders and getting them ready for shipping. With the help of Startnext and our logistics support from Colombian Spirit, we now have prepared everything for shipping. Now they will be packaged and will hopefully arrive on time by Christmas. Hilo as thread is an element of connection. So it would be really great if you would share your first Hilo experiences with us on Facebook or Instagram ( @hilocafe.co ) while unpacking and preparing the coffee, trying on the T-shirt or writing the postcards. Don’t forget to use the hashtag #jointheweave . We are currently taking part in a Global Goals Lab competition and we are already in the second round. To get ahead, we need your support. Please vote for our project until December 13, 2019 here: voting global goals lab The winner receives money and additional coaching support. That would give Hilo the extra momentum it needs. From the Hilo Family to your family: we wish you a merry Christmas and Advent season!
20.11.19, 17:23 Thomas Marufke
Wir möchten eine wichtige Neuigkeit mit euch teilen. Unser erstes Finanzierungsziel von 5.000 EUR haben wir erreicht und wir sind euch als Unterstützer/In sehr dankbar! Somit können wir die Versandkosten für die Lieferung von Kaffee aus Kolumbien nach Deutschland decken, unseren gesamten aktuellen Bestand von 500 kg aus der Ernte 2019 versenden und im nächsten Jahr einige Investitionen in unsere Kommunikations- und Geschäftsinfrastruktur tätigen. Das ist großartig! Wir streben nun das zweite Ziel an, 10.000 EUR. Aber was werden wir damit machen? Wenn wir es erreichen, hat sich ein freundlicher Investor bereit erklärt, weitere 20.000 EUR zu investieren! Mit 30.000 EUR decken wir alle Kosten für 2019 und sichern weitere 3 Monate des funktionierenden Systems im Jahr 2020, bezahlen Logistik- und Marketinginstrumente und symbolische Löhne für das Team in Deutschland sowie alle Aktivitäten des ersten Finanzierungsziels. Wir haben noch 12 Tage Zeit und es hat 11 Tage gedauert, bis wir das erste Ziel erreicht hatten. Wenn jeder von euch eine/n Freund/In zur Teilnahme motiviert, können wir das zweite Finanzierungsziel erreichen! Ladet eure Freunde zu #jointheweave ein und lasst uns zusammen ein alternatives System zum herkömmlichen Kaffeehandel aufbauen. Let's aim for the second goal! We would like to share important news with you. We have reached our first funding goal of 5,000 EUR, and we are so grateful with each one of the people who have participated so far! With this goal, we can cover the shipping costs of bringing coffee from Colombia to Germany, move our entire current inventory (500 kg from the 2019 harvest), and make some investments in our communication and business infrastructure for next year. That’s amazing! We now aim for the second goal, 10,000 EUR. But what can we do with that? If we get there, a friendly investor has agreed to complement with a further 20,000 EUR! With 30,000 EUR, we cover all the costs for 2019 and guarantee another 3 months of the system working in 2020, pay for logistics and marketing tools, and symbolic wages for the team in Germany, in addition to all the activities of the first funding goal. We still have 12 days left, and it actually took us 11 days to reach the first goal. If each of you gets one friend to participate, we can reach the second goal! Invite your friends to #jointheweave , and let’s build an alternative system to conventional coffee trade together.
04.11.19, 11:09 Thomas Marufke
Jardin un Municipio Lector | The educational project supported by Hilo By Patricia Arroyave (translated by Martín Rojas Arboleda) Why is an educational project supporting a transformation important? The project “Jardín un Municipio Lector” arises from the necessity to improve the reading level of the community. Especially of children and young people seeking an integral formation, and become autonomous, dreamers, creative and critical beings. It is necessary to propagate human knowledge, make available to people the tools that will enable them to overcome challenges, escape and transform their own lives. Only in this way will it be possible to increase the social value of individuals and strengthen the cultural identity of the municipality. In other words, build a strong social fabric. Jardín is a Colombian municipality with 14,000 inhabitants, located in the department of Antioquia. It is 224 kilometers long, has a mountainous topography, three thermal floors, exuberant vegetation and abundant rivers and streams. Today it is at high risk for several reasons. 98% of the territory is requested for mining concessions, while a rapid transformation in construction and demographics is happening due to rampaging tourism in constant growth and with very little regulation. Cultural transformations are made from knowledge and their medium is reading. Reading enables information flows that lead us to be more participatory, more productive, to have criteria, to generate opinion, to be fairer, to understand the environment in which we live and to participate in its development and transformation. It is a priority to make programs of encouragement and promotion of reading in the Municipality of Jardín, because of the absolute lack of activities that allow the children and young people to approach it in a pleasant and ludic way. Books are expensive, and because of that, most educational institutions do not have libraries. Additionally, the extremely low income of the population also impedes the access to books. The level of schooling of parents is low, which makes it illusory to expect that in everyday family life acts of promotion of reading are carried out. What does the project Jardín Municipio Lector do? The project Jardín, un Municipio Lector, was born in 2004 and lived the first stage until 2011, the year in which it was interrupted for lack of support. At that time, the "Literary Tertulia: Había una Vez" was held weekly and targeted at young people and adults. Another program: "La hora del cuento" (the story hour) was addressed to the entire educational community of both rural and urban municipality, a total of 21 monthly sessions were made. Additionally, the project also realized the weekly radio program "Stories and more stories" (historias y más historias) which targeted farmers, housewives, carpenters and people of various trades. Another program called "El rincón del Libro" (the book corner), strived to provide rural schools with collections of at least 50 books. Complementary to that the "Travelling suitcases" (maletas viajeras) were collections of books that were rotated by all the schools of the rural areas as a loan, there were also readings of poetry, among other activities. All this work was carried out with the support of the local administrations on duty which ended in 2011. In 2017 begins a process of revival of the project, now with the participation of a group of volunteers because of the request of the parents' council of a local educational institution. Additionally, with an economic contribution given by the family Restrepo Restrepo, the aim moved to develop a reading program in the 4 locations of the educational institution San Antonio in the urban part of Jardín. Through Hilo café, Jardín a reading municipality begins to extend again to 2 rural schools and we hope very soon to return to full coverage. This is why participation in the crowdfunding campaign is very important for this project. At this stage or in the present time, reading rooms and a library are being organized at the Moisés Rojas, Jahel Peláez, Caperucita Roja and Liceo San Antonio campi; and students are being served by a group of volunteers. “La hora del cuento" is held in the rural neighborhoods of Morro Amarillo and Alto de las Flores and in the 4 locations of the urban part of Jardín. What is more, a "creative writing workshop" began with the children from the Jahel Peláez school, and a "literary gathering" is held with children from the Moisés Rojas school. Another activity is a "book fair" that is held every year in the main or central park of the municipality to promote reading to the general public and to look for resources to buy books for institutions. There and then alliances are sought with public and private companies, etc. What are the expectations of the project? This project is expected to provide schools in both, the urban and rural areas, with good book collections. Another aim is to train teachers and parents to become active promoters of reading. And also to train young people to join the project as volunteer librarians and reading promoters.
04.11.19, 11:08 Thomas Marufke
Last October, our dear friend Andrea Bedoya, design researcher with a special interest in sustainable food systems who collaborates with the Hilo network, visited Colombia. We thought it would be the perfect opportunity to check how the Giraldo family has been doing after the first months of partnership with Hilo. After a tour of the farm, Andrea sat down with Don Andrés, Doña Alicia, and Robinson to have a talk about their experience so far. Patricia, leader of the education project ‘Jardín Municipio Lector”, also joined the group. These are the highlights of the conversation, which happened to the background of cumbia music and accompanied by a warm cup of coffee sweetened with panela (raw sugar), a tradition in the rural areas. In Andrea’s words, “a real Colombian experience” - even for a Colombian. Expectations about Hilo Doña Alicia has a very practical approach. “We have a lot of hope. We expect that after being exploited for so long, we will finally get recognition for our hard work. Because until now, coffee has only given us work. A lot of it, and very little reward.” “It damages my nails!” Don Andrés complements with his great sense of humour, laughing. Doña Alicia continues her analysis of the situation in a serious tone. “Everything that comes from the field has a very low pay in Colombia. Because we don’t own anything! For you to understand: if you go to a shop to buy a pair of jeans, the owner of the shop sets the price, and that’s the price you have to pay. But in our case, we cannot set the price for the product of our work. And it’s the same for all other crops: tomatoes, avocados, plantains... everything, it’s like we don’t own it. I cannot tell the buyer ‘Hey, this is what my work is worth, so I’m going to sell my avocado for this price.’ No, the price is what they want to pay for it. And what can we do? We need the money; we have to sell the product for the price that they are paying. We have no choice.” The monthly income The monthly income is one of the innovations of Hilo’s system for coffee trade. Instead of a single payment on the delivery of the coffee, the family receives an initial payment to cover costs of production and subsequent monthly payments that constitute a living income for the family. This is a big change for the farmers, and we also wanted to know their opinions on it. First Doña Alicia explained the current situation, how they have been doing it in the conventional system. “The cooperative pays us for the amount we have. If we have 20 loads, they pay us for the load at the current price. They also have a system of selling futures. For example, they say they will buy all our coffee for a certain price, and we are obligated to sell them our loads at the agreed price, even if the current market price were higher. She then proposes an alternative. “For me, a better way would be: they give us the money in April, when we are preparing the harvest, and we deliver the coffee in November, when it is harvested. This could be a possibility of future sales. But because of the price changes, it’s like a bet. If I sell the load for 800,000 now, and it’s worth 1,000,000 in November, how much money do I lose?” This is one of the things Hilo aims to improve. A price calculated not in the base of international prices, but on the actual costs and needs for a dignified life for the producers. Robinson has more of a quiet personality. He is the one who takes care of the administrative and financial processes for the family; he is responsible for the bank account, which is something that has only recently been established since Hilo came into the picture. He says: “The monthly payments are going well, we are receiving it on time. In the beginning, it took longer, we had to wait for the bank... but now it’s on time, every month on the 22nd, we have the money. It works well.” When asked if he would make any changes or improvements to the system, Robinson says “In the beginning, we need money to pay the workers. For now, we have only sold a small amount of coffee to Hilo so that they can test their value chain. We would need several sales like this, or maybe one large one, in order to have a good income. Based on that, I feel like the initial payment is a bit low. Even if the monthly payments are a bit lower afterwards, it would be better to have a higher initial payment.” These are insights for us in Hilo, and certainly points we will consider to improve our system. For more detailed information on this topic, check out our the blog entry "Hilo Transparency Report". But recently Robinson also experienced one direct benefit of the monthly income. He hurt his foot, and could not work for a couple of weeks. In the conventional scenario, no work would mean no income. With Hilo, he could count on some economic security. Conclusions Robinson also talked about the organization of the supply chain. He explains, “I cannot store the coffee here until you tell me you need it, right? What if when you need it, I don’t have the quantity at that moment? I need to plan with some time ahead, at least 2 months. For example, if you tell me now that you will need coffee, I would have it ready for January or February. I don’t have space to dry it all at once, and also, for now, we don’t have a place to store it.” To secure the demand for the whole Giraldo family harvest, we are running this crowdfunding campaign, so they can plan the deliveries ahead. That’s why your participation is so important! Robinson complements: “It would be great for us to have many sales per year or larger sales... until eventually, we can sell all the harvest knowing that we will receive that money. That would be our dream.” And Don Andrés concludes, now serious and to the point: “We want to be treated with honor. This means that we send good coffee, receive a good payment, and that we can work with trust .” We hope to visit the Giraldo family again soon to continue this conversation, and with your participation, bring them the good news about Hilo.
04.11.19, 11:07 Thomas Marufke
Transparency Report This is the first Hilo transparency report. It is a very short version of what it will be in the future. We hope to give you a short overview of the aspects, which we think are important in the context of transparency for you. Our system is built on trust, given by you to us as a supporter of our Hilo system. Our goal is to show you how we contribute to make a difference by compensating the coffee producers and how much we invest in the support of social projects in the rural community. The price for coffee in 2019 has been very low in the market. The producers work hard but can hardly survive with the current market price. We want to create a system where they are an integral entity of the value chain. With this report, we want to show you how we, Hilo, make this happen. The numbers below show that we mean what we say. But beyond that, we believe that money is not the only answer to solving the problem. So we need an alternative system. Surely you want to know just exactly where the money goes? This report aims to show you just that. We want to share our cost structure and provide you with insight on what happens to the money. We would like to give you a few key figures to show how we invest in better education for the Jardín community. Payments to the Farmers We have a cooperation agreement with the Giraldo coffee farming family located in Jardín, Colombia. In this agreement, we commit to paying them 700,000 COP per 125 kg (carga) for their parchment coffee to cover the cost of production. The Giraldo family received 4,200,000 COP in May 2019 to pre-finance their harvest (747.7 kg). In addition, we have been compensating the family with a monthly income of 142,857 COP per carga since May 2019, which will total 3,428,571 COP for 6 cargas from the Giraldo family for the year 2019. To read more about their first experience with the Hilo system see another blog entry "Interview with the Giraldo family".This will be added up to an income of 7,628,571 COP, which equals 2,211 EUR*. If we take the whole year of 2020 and their full harvest of 3,500 kg parchment coffee, it will be an annual payment of 43,600,000 COP (12,638 EUR*). Hilo Cost Structure We are in the very early stages of our start-up and hence, many numbers are forecasts. We started in May 2019 with a shipment of 500 kg roasted coffee from Colombia, which was ultimately more costly in terms of logistics, roasting, and packaging as it would have been for larger quantities. So far we pay only a monthly income to the farming family and the social project staff in Colombia, and the work in Germany has been entirely voluntary. The costs for establishing the Hilo network and inputs into the operational expenses are not yet based on realized values but rather on best-informed guesses. We think it will still give you an adequate overview of how the Hilo money is spent. This will be filled with solid inputs for fiscal year 2020. If you wish to have more information please contact us info(at)hilo.cafe. Key Figures As supporters of the Hilo system, we would like to show you how much of your money spent on our coffee has been returned to the farmers and to the country of origin. In May 2019 we signed a cooperation agreement with the Giraldo family located in Jardín in the state of Antioquia in Colombia. We started off by purchasing 747.7 kg parchment coffee. This coffee was milled, pulped, roasted, and packed in Armenia, Colombia. It received a score of the Specialty Coffee Association SCAA of 82+. Based on all these process steps in Colombia we calculate a Return-To-Origin (RTO) of 26.49%. If we include the Hilo payments for the social projects in the farmer’s community as the core of our new system to generate trust and tackle the coffee crisis from a holistic perspective, then the RTO is 51.34%. To be able to compare us with other specialty coffee on transparency platforms for the 2019 transaction, we calculate a “green bean” Freight-On-Board (FOB) price of 5.31 EUR/kg (2.68 USD/lb), this includes the payment for the green coffee harvest and the monthly income from May to December 2019, as well as the transportation to the harbor. To compare, the FOB average 2019 price on the commodity market was less than half at 2.49 EUR/kg. We are currently on the way to join the pledge to increase transparency and, hence, trust. Read further here to see the current specialty coffee B2B and B2C price levels. Carbon Footprint We want to reduce our carbon footprint as much as possible. We are looking into improving our value chain. To be honest, we are far from where we want to be and it will be a major focus for 2020. One initiative we have in mind is the following: For every 1 kg coffee (the finished product), about 4.5 kg of CO2 are emitted. For the 2020 harvest, we aim to offset this amount by planting new trees in the municipality of Jardín. If we assume one tree can offset 22 kg CO2 a year and we are planning to ship 3,500 kg, this will add up to 160 trees to be planted. Moreover, we are trying to bypass the last mile in shipping. Therefore, we also encourage you to develop a better supply chain together with us. Please contact us info(at)hilo.cafe or via Instagram hilocafe.co . Educational Projects We compensated the administration and educational project planner 6,000,000 COP and another 6,000,000 COP (3,478 EUR*) to the educator of this project. The literacy program for children in the rural community of Jardín is called Municipio lector , and is run by Patricia Arroyave. This important initiative brings a new perspective to the new generations by promoting a passion for reading. The project visited four educational institutions in San Antonio and reached 1,400 students ranging from grades 0 to 11th grade and a further two schools in rural areas in the Municipality of Jardin, which reached another 25 students ranging from 1st to 5th grade. Please read more about it in another blog entry focussing on this topic. *We used a rate of 3,450 COP / EUR.