Staff and development costs to make the platform even more attractive, competitive and known in order to acquire the first advertisement clients.
From a funding of at least 100,000 Euros, we can develop a mobile app in order to increase our international impact and integrate the planned "Social Shop"
1planet4all is a new social network focusing on sustainability, environmental protection, climate change and social justice.
At the same time, it offers the ideal advertising opportunity for businesses of this sector, such as organic shops, sustainable hotels, organic cosmetics and sustainable tour operators.
We put a particular emphasis to 1planet4all being perceived as a Social Business that sees Sharing Economy as a key part of its mission.
Therefore, profits will be shared with active users of the platform and parts of the profit will be invested in sustainable and social projects worldwide.
1planet4all is the social network that addresses all those who care about sustainability, environmental protection, climate change and a healthy (organic) lifestyle.
This target group is also defined as LOHAS (Lifestyle of Health and Sustainability).
In 2019 this target group comprised 24 million people (approx. 25% of the population) in the DACH region (Germany, Austria, Switzerland) alone.
This target group has grown steadily in recent years (cf. 2015: 20.5%).
The user group that we would like to address first and foremost in the initial phase is the LOHAS community in the European industrial countries.
Advertisers who advertise on our platform will therefore find a target group here that is interested in sustainable products and services from the outset and also belongs (at least in Europe) to a better earning segment of the population.
The users mentioned above therefore represent the ideal target group for products and services from the organic and ecologic sector.
Another target group are people in Africa, Latin America and Asia. Many people in these regions are disadvantaged in several ways: Schooling and education, as we know it here in Central Europe, is completely unknown to many children in these countries or take place under very basic conditions and not in the form and quality that is necessary today.
Some of these people have to fight for their daily survival; sustainability and environmental awareness therefore often have no place at all in the minds of these people.
However, only fighting for sustainability, environmental protection and against climate change in the industrial nations will not solve all the negative impact on our planet. The best example here is the rainforests deforested by recent fires in Brazil.
In order to achieve a positive change, we must promote actions to raise people's environmental awareness on the one hand, and to ensure that people can afford this environmental awareness on the other.
In this regard, we rely on synergy effects that can be achieved by networking members of the environmental protection movements in Europe with the people in the affected regions.
In this way, the necessary knowledge can be shared quickly and widely.
We also support initiatives that actively improve the educational situation on the ground, such as the "Schools for Africa" project.
If we can help to improve the standard of living of less privileged people in these countries, we will also contribute to the fact that fewer people leave their homes and try to escape to rich industrial nations in adventurous and often dangerous ways.
Finally, we also want to contribute directly to the fight against poverty in countries in Africa, Latin America and Asia (but also among those who live here in Europe at or below the poverty line) by rewarding our users financially for activities in our network and thus offering them a better perspective.
We would like to point out that 50 cents per day is enough to feed a child in starving regions of Africa.
Sustainability, climate change, environmental protection and social justice concern all of us.
Since "Fridays for Future" and Greta Thunberg have helped us to put these into the focus of mass media, but far too little is still being done on a global scale to achieve the goals.
It is wrong to assume that the necessary changes can only be achieved through political decisions and measures.
Everyone should play their part. 1planet4all not only offers the ideal communication platform, but we also actively support the implementation of the UN's 17 sustainable development goals (SDG).
For us, support for this project does not just mean "financial support". In order to achieve our goals, we must reach the general public.
Therefore every new registration on www.1planet4all.net is an important action to support us; according to the motto:
The planet needs you - join 1planet4all !
Nevertheless, we also need your financial support to achieve these important goals.
With the 25.000 Euro from the first funding target, staff and development costs will be financed, which are needed to develop 1planet4all until spring 2020 technically so far, that we are perceived as a professional internet platforms, on the one hand, and on the other hand, a part will be invested in marketing activities to increase the degree of brand awareness in Germany, Austria and Switzerland.
Our market analysis has shown that especially the tradespeople from the "organic" and "eco-sector" are interested in advertising on such a platform if there are 10,000 users or more.
With the financing from the 2nd funding target the further development and further internationalization of the platform is planned.
Among other things, a "Social Shop" is to be integrated, through which not only suppliers from the organic sector can offer their goods and services, but also private individuals who, for example, want to sell homemade products.
We also plan to expand our activities in the focus regions of Asia, Africa and Latin America.
In order to achieve the necessary level of awareness here as well, a broad marketing campaign in these regions will be necessary - as we are doing in the European countries.
We are happy that all our team members have a strong commitment to the project goals. All of them have until now contributed as volunteers to the development of the platform.
All our team members are multilingual and have many years of experience in their respective fields.
We pay special attention to geographical and gender diversity and on equality in all aspects.
Our team is made up of members of all ages.