aluc | Upcycling is more than a trend

Industrial overproduction is a big problem for the environment. That’s where we try to change things by working in a sustainable way: the Upcycling way. Even small amounts of leftover fabric offer a great opportunity for us to design original, unique items.

aluc is putting this philosophy into practice from the beginning. We think that the clothes we wear should be sustainable and communicate the concept of individual beauty.

The eco-friendly commitment of … Show more

We have beautiful fabrics in our storage. Now its time to clear space so we can purchase new leftover fabrics from the warehouses of the manufacturers.
Therefore we would like to produce directly for you. This means that we will order the exact quantity of shirts that is needed. We believe this is the way to keep our production cycle as efficient as possible.

Many people buy their products at global chains without considering the consequences. As a result they inevitably support collateral damage through their purchases: long transport routes, exploitation of workers, waste caused by overproduction and bad management.
You have a choice with every purchase you make. That means with your money you decide which companies you want to support.
Here is what you support with your purchase of an aluc shirt:

1. RESOURCE-… Show more

With 15000 Euros we aim to pay two major parts of the shirt collections. The first point is the manufacturing of your rewards- shirts, which will be made out of the textiles we already have in stock and therefore we will use the money just to finance the production of the shirts. The rest of the money will be needed to buy new leftover textiles for the next Winter collection. For this purpose we contact manufacturers in Europe, visit them and check out th… Show more

aluc are Arianna, Carina, Jonathan and Luise: 4 passionate people that work as a team since 2010, pursuing the idea that a change is possible.

We all believe in the importance of saving resources and in the power of creative imagination and innovation.

We do not accept reality as it is. We question it.

„Why do we need to produce new material for our designs when huge amounts of virgin textiles are being discarded every day?“

The enthusiasm for our job, acti… Show more