Out of the best materials we can find, we try to produce fashion that reflects the inner values in a trustworthy way.
We create collections with designs of artists that have a special connection to our team, to the Erzgebirge or to issues that are relating to Dreiklang.
Regionality is in the centre of our attention. The Erzgebirge as cultural space and natural habitat, border region and connecting landscape, with rich traditions and a challenging present is where we come from.
Here, we want to tailor, sew and print textiles, together with people who want to partner up in order to create beautiful products with a long life.
Our explicit wish is to become able to give a chance people with profound professional experience to work again in the field of textiles.
Our goal is to make beautiful products of outstanding quality. This includes the basic tissues, the production process in the Erzgebirge, the curation of the collections, the commitment to sustainability relating to fairness, ressources, and organic approaches.
We hope our audience will be an interested public with an eye for inner and outer aesthetics. They pay attention to their personal style as well as to the way this style is enabled, by adding value in appreciating way instead of through exploitation of humans and/or nature.
Because our thankyous are beautiful and an expression of our gratitude.
Because our shirts make people more beautiful - and the world, too!
Because we do help people.
6000 Euro enable us to produce one collection.
18000 Euro enable us to produce three collections.
A successful funding helps us to make a collection and to improve our concept.
Mark and Lisa are a couple!!!
The two are from the Erzgebirge.
Together with their friends Flo and Martin, we are:
ernst aber lässig UG (haftungsbeschränkt) - serious but casual.
Ernst Otto Lässig was the founder of the company, and his name is fading away on the wall of the factory.
We wanted to keep up his name - and make something new out of it.
Flo - he's a master student of mechanical engineering at Technical University Dresden.
Lisa - she did a vocational training to become a tailor.
Mark - a tradesman by training.
Mart - a student of Design Thinking at D-School in Potsdam, but still living at home with Lisa und Mark ;)
For all our anglophone supporters: We added subtitles to our video and uploaded it to:
Furthermore, there are two new rewards:
Dinner prepared by the CEO and a tote-bag. You can find the bag - unfortunately untranslated - as "Jutebeutel aus Hipsterleinen".