We can order 50m (min order quantity) of each magic material, produce, pack & ship all your rewards plus raise awareness of our brand & message.
With this amount we can also prototype new designs to develop a body-caring basics line and explore other natural resources like algae fibers.
We are a team of two mothers dedicated to bringing the mum into the spotlight, the very person whose needs can sometimes get lost in the excitement of a new baby, empowering her to feel like a superhero: confident, relaxed and joyful, especially at the very beginning of her journey into motherhood.
With our Mindful Motherhood Leggings we are making new mums mentally stronger while caring for their bodies and the Planet.
Sounds magic, right? Here’s how it works:
1/NATURAL SUSTAINABLE MATERIALS
We are using smart and sustainable materials: made of bamboo & eucalyptus wood pulp. Thanks to an innovative, chemical-free process, the final PYRATEX® fabrics maintain the body-caring properties of each plant. It’s all certified.
Think about natural skincare products! These are able to protect and restore our skin. In the same way, these unique PYRATEX® natural fabric compositions lie directly on your skin, nurturing and protecting it.
2/PRINTED WITH SELF-CARE MESSAGES
Besides actively caring for the body, the leggings empower pregnant women and new mums to build confidence via the self-care messages printed on the inside. They are visible only to the wearer, easily accessible to read any time for a boost of motivation or a moment of mindfulness.
The World Health Organization states that the postpartum period is both the most critical and neglected phase in the lives of mothers and their babies: 1 in 5 women are affected by postpartum depression while 75% experience the “baby blues”.
Nevertheless, studies show that women who are informed and educated about the postpartum time and its effects before giving birth have 50 % less risk to develop it. And that’s where our mission comes full circle.
3/ON-DEMAND PRODUCTION WITH SOCIAL IMPACT
The leggings are hand-sewn on-demand in Vienna. Every pair will be made especially for its wearer at FUER: a social atelier where women with social difficulties are given the opportunity to apply their skills in a respectable job and find a way to integrate into the local community.
NEW BODY, NEW RULES
Special times call for specific needs and we address each of them individually:
FUTURE MAMA: Pregnancy Second Skin Leggings
Printed with Self-Care Message #1: Close your eyes. Take three deep breaths. In through your nose, out through your mouth. Pause. Allow thoughts to come and go. When you are ready open your eyes. Be in no doubt, you are incredible. You can do this!
Made from PYRATEX® freshness fabric (95% organic bamboo viscose, 5% spandex) with certified special properties:
- breathable & antiperspirant (60%more absorbent than conventional fibers)
- naturally anti-bacterial (prevents bacteria and fungus growth, chemical-free)
- incredibly soft, feels like a second skin
BRAND NEW MAMA: Postpartum (&beyond) Strong Support Leggings
Printed with Self-Care message #2: There is no best, perfect or proper way to motherhood. Just your way. Listen to your heart and your intuition. Love yourself. You are an inspirational woman and a wonderful mother.
Made from PYRATEX® power fabric (87% micro tencel, 13%elastane) with certified properties:
- anti-irritation (extremely smooth surface of the fiber)
- moisture management (100% more absorbent than synthetic fibers, 50% more than cotton)
- naturally anti-bacterial (up to 2000 less bacteria than in synthetic fibers, chemical free)
- body embracing
Our leggings are available in 6 sizes:
Hip: up to 95cm
Hip: from 105cm
All 3 sizes can be ordered in 2 different lengths:
Normal: height up to 1,70cm
Long: height starting from 1,71cm
We see our Mama Matters Leggings as a platform that carries an important message for future & new mums encouraging them to take better care of themselves and build confidence: happy mama, happy baby!
We’re pretty ambitious, we have to admit. We have 3 goals that we want to achieve together with you:
Becoming a mum is a dramatic identity shift. We want to encourage future & new mums to practice self-care and raise awareness on the importance of postpartum mother care. Women who are informed and educated about the postpartum time and its effects before giving birth have 50 % less risk to develop postpartum depression.
Made from PYRATEX® smart fabrics, manufactured through an entirely chemical-free process, our leggings protect and nourish the wearer’s skin. Especially during pregnancy, women need to pay exponentially more attention to what they put inside and on their bodies - from food to skincare - in order not to affect their own health or the baby's development. But have you ever thought about the materials your skin comes in contact with?
Clothing that comes in contact with the skin, can be responsible for irritation, itchiness, or even actual penetration of hazardous chemicals into the human body as clothing manufacturers coat their products in toxic chemicals in various stages of the process from coloring the fabric to finishing it. Add to that, the environmental impact these processes have.
Healthy Planet & Society
Our PYRATEX® smart fabrics are manufactured in Italy from fibers coming from fast-growing eucalyptus trees from sustainably managed forests and from bio bamboo viscose. Their production requires less energy & water consumption than cotton and there is no use of harmful substances for the planet, for the workers nor for the wearer in the process.
By producing them on-demand we make sure there is no overstock and no overproduction. Moreover, we empower women to apply their skills in a respectable place and integrate into society.
Even though our leggings are designed for special times, they adapt to the changing body throughout different stages of pregnancy all the way to motherhood - simply put, you’ll never want to stop wearing them.
All women who become mums.
All mums who worry and give their best every single day.
All mums who want this place to become a better one for their children.
We feel you – We are all one.
Here are a few reasons why you should support us:
- Every baby needs a confident, relaxed and joyful mum and that’s what our brand stands for
- Our leggings solve physical discomfort. We’re bringing smart & recovery materials, known only to performance athletes, to the maternity industry
- Our leggings support mental wellbeing via the hidden self-care messages printed on the inside
- We believe in consumption with positive impact and that slow and good quality is better than fast and cheap.
- We produce locally on-demand with sustainable materials and choose sustainable options throughout our entire supply chain
- We, together with you, can contribute to a more sustainable world.
With 7.000 we can cover the costs of:
- material minimum order quantity: 50m/type
- precise sizing for 2 different pairs of leggings designed for the changing pregnancy and postpartum bodies
- hand-sew the leggings and cover the shipping costs for them to reach your door
- raise awareness of our brand
With 10.000 we can cover all of the above plus:
- prototype new clothing items to develop a complete body-caring maternity basics collection
- explore the introduction of new smart and natural materials based on algae which positively affect both the environment and the human skin
We are a team of two: Delia Wieser and Katharina Griesbacher and we are also both mums.
Our playdates with the little boys soon become working sessions for the two of us.
Delia's experience as trend researcher as well as her innovation consultancy work with tens of companies from all over the world was essential in developing the core project idea.
Katharina is the chief of aesthetics. Her experience in brand building for startups and her focus on sustainable design is extremely valuable for designing our clothing prototypes as well as for developing our visual identity.
But we need you to make all this happen!
Join our journey, support our campaign and we’ll make sure these leggings are only the beginning of a new movement in postpartum mother care!