Hi, I'm Jennifer

I'm a purpose entrepreneur, designer and business coach.

In 2020, Mel and I launched the sustainable yoga label called wildlines. Because in addition to our friendship, we are united by our love of yoga and sustainability. Not only does this daily routine strengthen my body and mind, I can practice it anytime, anywhere - which has been a game changer in my self-employed days. Even on van adventures with my boyfriend, dog Floyd, and our bus blues, this component is definitely not to be missed.

Since I've long wanted to share the insights from my yoga practice and thus gain a deeper understanding of the needs of yoga students*, I decided to take a yoga training at the end of last year. It was a lot of fun and now I am a newly certified yoga teacher since April.

As a designer, I am used to solving complex problems. My values have always helped me to keep at it and not take the easy way out. However, I had not expected the difficult task of replacing, of all things, the much-used material natural rubber, which in very few cases is demonstrably sustainable (ecological and fair). So now I am even more relieved to have found a local solution together with Mel and our cork producer from Portugal. Now finally comes the design process.

What else I do:

Since 2021, I am also co-founder of a 3D virtual farewell space called farvel. Although the topics of death and grief are harrowing, the focus is on the beautiful stories of life. This daily preoccupation with transience creates in me a deep awareness that we are allowed to dream and live out this life freely and creatively.

In addition, I pass on all my experience from numerous projects in my business coaching. This includes topics such as structuring, financing and founding, but at the same time also creative processes such as brainstorming, branding and marketing - in harmony with the cycle. I want to give aspiring self-employed people the freedom to live and work according to their own values.