Who thinks camera bags need to be functional but therefore can’t be seen as modern design accessories? We definitely don’t. The story of Rappu began through the frequent use of cameras, when we needed a flexible and high quality transport solution to safely and lightly carry them in our bags everyday. Rappu (Japanese ラップ meaning "to wrap") is a camera wrap that is functional but doesn't compromise on aesthetics.
We are slō stories and designed Rappu, an eco-friendly camera wrap made in Berlin. Slō was brought to life as a space where we met up weekly to create analog photos and videos together to learn with and from each other about many different formats. We encourage ourselves to return to the slow and mindful craft of photography and with full attention to details, take our time before pressing the shutter. slō (phonetic transcription for slow) stands for the appreciation of time and for the single moment. With the launch of Rappu, our vision is to evolve slō into a conscious label where camera enthusiasts and photographers can equip themselves with knowledge and accessories and become more aware about the art of slow photography.
We created a wrap with an outstanding design and universal applicability - Rappu is usable for a wide variety of objects and suitable for everyday use through shape and weight. We combined minimal design aesthetics with a colorful pattern to create a high-quality product with a modern look.
For the outer fabric we use a leather-like, environmentally friendly textile. We are still in the the process of deciding on the right fabric but the pictures come close to the final material. A pleasant feel and a certain degree of firmness are a crucial part during this process. The inner material is soft, smooth to the touch and luxurious in shine and is made from 100% Tencel. It is a heavy woven fabric with a visible structure. Tencel is derived from renewable wood sources in a sustainable closed loop process.
Our pattern for Rappu was designed by Illustrator Steffi Bauer and printed environmentally friendly in a European textile printing factory that carries the GOTS certificate.
Our design and business structure is based on our values: transparency We offer insights into our pricing, materials and manufacturing processes. This also means that we're open about materials or processes that still have weak points. At this point we haven't found 100% green replacements for certain parts that certify the quality and durability of our product. Instead of hiding them, we know this is a process and involve our community in improving our products.
fairness We behave fairly towards the people who work for us, work with us or buy our products. This includes transparency on all levels, fair wages and respectful cooperation.
sustainability We take responsibility: what, how and where we produce. We have a sustainable vision for our company and seek to minimize waste. It is our mission to use socially and ecologically compatible materials for our products that do not harm the environment, animals or people in any way. We also rely on the responsible use of resources: in the selection of fibers and materials, in the selected request for samples, avoidance and reuse of scrap and the use of environmentally friendly packaging material.
timelessness In times of "fast fashion" and consumption, we are clearly positioning ourselves against the fast pace of the accessories industry and advocating for timeless, trend-independent design. We want to create long-lasting products that are decoupled from trends and that accompany buyers for as long as possible.
What is the project goal and who is the project for?
Good things take time. We try to inspire our audience to live a more conscious life - knowing where the things we buy come from, who they impact and how they affect us.
We created Rappu to connect our passion for photography with our love for nature. An interaction of soft, natural textiles to wrap around your camera, using sustainable materials that don't harm the planet. We represent climate-friendly values and want to address consumers who prefer products that are made under fair and sustainable conditions. We believe that every small decision from each of us adds up to create meaningful change.
With our crowdfunding campaign we want to lay the foundation of a product range that transforms camera gear into chic and functional accessories. Our mission is to make it fun and comfortable using your camera in daily life.
Realize our first production of Rappu in Berlin.
Make you effortlessly shift your lifestyle towards a more conscious one.
Spread the message of slow photography and mindful design.
Why would you support this project?
Every Rappu is a unique handmade piece of special quality that is designed to last. Help us fund this campaign to:
be one of the first to pre-order our product.
keep your camera safe with a practical yet elegant transport solution.
sustain our small business and a local, fair and transparent production.
advocate for innovative eco-friendly materials.
receive a limited "Early Bird" Rappu before Christmas as a perfect gift.
support female founders in the photography industry.
How will we use the money if the project is successfully funded?
Once we reach our funding goal, we can send out the Early Bird Rappus and start realizing a large production of our first collection in February 2021. By reaching the second goal, pre-produce in larger quantities to offer Rappu as a permanent product in our online shop and initiate a second color and print variation.
Who are the people behind the project?
slō stories was founded by Vera Landmann and Lena Lammers - a creative duo who met in Berlin over 3 years ago and have been connected ever since as close friends and business partners.
Vera is a photographer and uses her camera to capture moods and express her feelings. For our projects and content development, she majorly contributes with her knowledge in analog and digital photography. In addition to photos and videos, she is passionate about sustainability and mindfulness. Vera brings lightness and vigor to the company with her positive aura. Thanks to her enthusiasm for well-designed products, she can quickly charm other people about her ideas.
Lena is a writer and graphic designer and has laid the foundation of our visual identity. Lena’s profound skills in communication and marketing are essential for the success of our projects. With her ambition, experience and strategic vision, she ensures the success of projects. Her love of detail and her sense of humor are reflected in our illustrations and are an essential element in our product development process.