Crowdfunding finished
Made for the introverts, the extroverts, the anxious, the lovers, the leaders - we're inspired by the whole, beautiful spectrum of human moods and feels and create products to help us cope with them. The Aura Company is a place for hand-made fragrances and natural beauty products from essential oils that boost your mental health and well-being. Developed in collaboration with aromatherapists, produced in Croatia, curated in Berlin - with highest respect to plants, people and our planet.
17,216 €
Michael Schmidt
Michael Schmidt Projektberater "This was a remarkable round of crowd financing."
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 the aura company: natural perfumes for you and your moods
 the aura company: natural perfumes for you and your moods
 the aura company: natural perfumes for you and your moods
 the aura company: natural perfumes for you and your moods
 the aura company: natural perfumes for you and your moods

About this project

Funding period 8/21/20 3:43 PM - 9/21/20 11:59 PM
Realisation September 2020
Start level 17,000 €

This is the funding it takes for us to finance the production of our first product range. We will reveal the final product design and naming of or products!

Category Drugstore
City Berlin

Project description show hide

What is this project all about?

Our product: 10 ml roll-on scents from natural essential oil blends - 100% plant based, vegan and cruelty-free.

The Aura Company is all about human moods and feels and our daily coping mechanisms. We want to create products that make mental health care an essential part of our woke lifestyle.

Essential oils can help you cope with anxiety, boost your mood, relieve pain, make you sleepy - they are a a bit of plant magic and we want people to be able to access it.

Our first hero product is a roll-on lavender scent made from pure essential oil and hazelnut oil to give a sense of peace and equilibrium. Now we need your help to take the next step and deliver it to you!

What is the project goal and who is the project for?

Help us two founders bring our first aura product range to life and make aromatherapy more accessible.

We've decided to keep our designs secret and promise to reveal the final design and naming of our aura 01 product range to all the supporters of our campaign.

2020 is taking a toll on everybody's mental health. Every. Body's. By supporting this project, you're helping us to change the way we deal with it. Imagine talking about your last mental breakdown as though it was a migraine. Making an appointment with your therapist as easy as your next manicure. With every product we launch, we will break a new stigma attached to mental health issues.

We need your help to get it to you! You can now pre-order our first product here and help us take the next big step.

Why would you support this project?

We want to make our every day challenges an every day topic: we want to be the place where you can share and cope with the mechanisms of your mental health and develop products that will help you face the challenges of our every day.

Together with you we want to make The Aura Company a space to celebrate the whole spectrum of our human psyche. Learn from each other's experience, co-create our products with professionals and our 'commoodity'. Destigmatise

How will we use the money if the project is successfully funded? 

Your funding will help us finance the production and delivery of our first product range, produced in Croatia, curated and packaged in Berlin. When the funding is successful, we will reveal the final design of our packaging and product! We hope to deliver the product to you in September.

aura 01:
a 10ml roll-on essential scent. It's a natural blend from pure lavender and hazelnut oil.

single oils:
100 % immortelle essential oil (5ml)
100 % sage essential oil (5ml)
100% lavender essential oil (5ml)

We have spent months developing and carefully curating our first product range in collaboration with aromatherapists and our beautiful commoodity.

You can now order our products here and help us grow this company organically.

Who are the people behind the project?

Hi! We're two fierce and female founders: Kaddie Rothe and Tina Ateljevic! We're both driven by the goal to build a company that addresses the challenges of our generation.

We're here to build a brand that is purpose-driven and profitable - and redefines our ideas about capital and growth. We are both part of fempowerment collective goalgirls and are experienced founders and leaders.

You can follow our journey here:

Our biggest thanks goes to the women that have made this campaign as beautiful as it is:

Jaclyn Locke
Halea Isabelle Kala
Luisa Dahringer (Lula)
Yolanda Rother
Sarah Pauley
Tanja Saban
Shivani Sawant
Laurent Petit
Marina Kirilova
Katharine Handel
Melanie Hunger
Eva Burdack

and our commoodity that has been challenging and growing with us since our founding moment in March 2020.

Support now 

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