Projekte / Journalism
Zoom Magazine
In the vibrating but rough metropolis of Nairobi we founded a magazine called ZOOM. ZOOM MAGAZINE fills a gap in the Kenyan media scene. Our magazine is by youths for youths. It offers a platform for new talents and speaks with a fresh, bold voice about social issues faced by young adults. Publishers, editors, authors and designers are what we are, we go by the name of USANII LAB – a bunch of young creatives from the Eastlands of Nairobi.
2,259 €
1,600 € Funding goal
Project successful


Funding period 10/05/2013 14:17 o'clock - 29/05/2013 23:59 o'clock
Funding goal reached 1,600 €
Category Journalism

What is this project all about?

ZOOM MAGAZINE is a platform for the youths of Nairobi. It is designed, written and founded by us, Usanii Lab, a collective of young creatives from the Eastlands of Nairobi.
We are currently in the process of making the magazine. This includes doing research, content gathering (i.e writing articles, interviewing actors, footballers, dj's, politicians and other interesting people from Nairobi) as well as designing it. The project is a first of its kind and promises to be a landmark in Kenyan creativity.

What is the project goal and who is the project for?

The project is a magazine, created by youths, for youths. Our target group consists of young Nairobians between 18 and 25 years, this is also the age of our editorial and design team. The main goal of the project is to use the magazine as a platform to showcase talents as well to address social youth issues and to entertain. The creative collective aims to develop the magazine from the initial ideas phase to the execution of the final product with the intention of creating widespread knowledge of it throughout Nairobi. There are not many printed magazines published in Kenya, especially not for young adults.
Zoom magazine will be the first of its kind written in our own language. It will be partly in English and partly in Sheng. Sheng is a Nairobian youth language based on Swahili, mixed together with English, Luo, Kikuyu and other Kenyan languages.

Why would you support this project?

The support of this project will enable and inspire our individual creative growth. We have an abundance of ideas, but the only barrier preventing these ideas from being realized is the lack of funds. Nairobi is a harsh environment but also full of potential. Zoom magazine is a start for us. It will therefore inspire us to enhance our creative skills and push us a step closer to realizing our full potential.

How will we use the money if the project is successfully funded? 

We will use the money to cover printing costs of the magazine, as well as to acquire equipment which will help us in developing it. Printing costs in Kenya are much higher than in most of the European countries, we are still negotiating with different print shops, but the printing costs will be approximately 1200 Euro for 1000 magazines in color. We will also use a portion of the funds to host a launch event for Zoom magazine here in Nairobi.

Who are the people behind the project?

We are young creatives from the Eastlands of Nairobi:
Alex Thungu, Alex Ndegwa, Annabell Wanjiku, Florah Wanjiru, Edlyne Akumu, Irene Esonga, Getrude Awino, Brian Nandi, Cyrus Simiyu, Vincent Mbiti, Carlos Lawlor, Michael Maina, Emmanuel Abdi, Nicholas Kimeu, James Ekwam, Francis Kathae

We are joined together as USANII LAB, a communication design project. USANII LAB was founded by Viola Kup, a design student from Karlsruhe, Germany.

We get support from Peter Ndolo (Shootback Manager), Ndichu Ng'ethe (Mathare Youth Sports Association), Viola Kup (HfG Karlsruhe)

More information can be found on our website:

Project updates


Asante sana liebe Unterstützer! Wir arbeiten eifrig an unserem Magazin und haben jetzt auch Unterstützung in Nairobi. Zwar keine finanzielle, aber wir können ZOOM MAGAZINE am 25. Juni im Goethe Institut Nairobi launchen! Sollten wir unser Fundingziel erreichen und es wird vielleicht sogar etwas mehr, fließt das Geld in unser Launch-Event. DJ Katta und die Mashid Dance Crew, die auch in unserem Magazin gefeatured werden, haben schon zugesagt! Wasee watoklezee wote wote! Ayeiya!

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