Crowdfunding finished
Today, less than 1% of all clothing is recycled into new clothing. We want to change that. Our innovative zero waste blouses are breathable, aesthetically durable and soft on your skin. After use, they will be 100% recycled into new fibres. You can track this process with the sewn-in circularity.ID label. Treat yourself and the planet! How does it work? All the components of our blouses will be reprocessed in the future into new raw materials.
13,020 €
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 Besonnen Fashion - Zero Waste Blouses
 Besonnen Fashion - Zero Waste Blouses
 Besonnen Fashion - Zero Waste Blouses
 Besonnen Fashion - Zero Waste Blouses
 Besonnen Fashion - Zero Waste Blouses

About this project

Funding period 3/22/21 2:14 AM - 4/26/21 11:59 PM
Realisation 22.03.2021 - 26.04.2021
Start level 12,000 €

We're committed to changing the life cycle of fashion for a more sustainable tomorrow and we're starting with the production of our zero waste blouses.

Category Fashion
City Berlin

Project description show hide

What is this project all about?

The manufacture and disposal of our clothing puts a strain on our planet's resources. Together with our partners from we have found a way to reprocess used-clothing fibres into new raw material without them ever touching a landfill. Presenting the Besonnen blouses: From button to thread, 100% of what goes into our blouses can be made into new products. With the integrated circularity.ID label you can track all steps of the supply chain.

Discover timeless, breathable and vegan feel-good pieces made from 100% sustainable TENCEL™ fibre, bridging effortless style and sustainability. Our blouses are multipurpose staples with versatility in mind. Our cropped blouse is reversible and can also be worn as a jacket. Whether you style them for street, yoga or evening - they easily integrate into any wardrobe.

Leaning into circularity and a zero-waste ethos - yarn and material of our blouses consists of 100% botanical fibre, which uses 10-20 times less water in production than conventional cotton. We also use biodegradable buttons made from corozo nuts. Inspire natural confidence wearing our relaxed-cut, timeless pieces.

Citizen2be receives 3.00€ per blouse. With her organisation, Bettina Schuler helps traumatised women, with free yoga lessons to overcome their trauma. The future of fashion and that of our planet depends on people. Each and every one of us deserves respect, fair wages, dignity and a safe home. We can, and want to improve the lives of the people we touch.

Support us and get your blouse for our special price! You can buy a blouse by choosing a reward on the right hand side. You will be asked for your size and choice of colour.

The blouses are available in sizes from XS to XL. You can enter your size after selecting your reward. You can find information about the fit in the blouse descriptions below. You can compare your size in our size chart (see last gallery picture below the video).

  • The Besonnen blouses feel very soft on the skin and are made from environmentally friendly dyed yarns
  • Choose from two casual styles in two colour ways (scroll down for detailed description)
  • 100% TENCEL™ from the Austrian company (LENZING)
  • fairly produced in Germany (blouse) & Switzerland (yarn)
  • Vegan, suitable for allergy sufferers
  • For best results wash at 30° and use a low spin
  • With high-quality workmanship and great attention to details like durable french seams
  • The circularity.ID label sewn into the blouse transparently stores all information for wearers in order to reuse the Besonnen blouses after their product life and return them into the cycle.
  • 3.00€ per blouse goes to Citizen2be. This organisation helps traumatised women, with free yoga classes to help overcome their trauma
  • Produced to save natural resources and to help protect the climate
  • Free, climate-neutral shipping (EU)

The 'Evolve' Shirt
Sustainability with a multipurpose attitude. Flow in style for an easy transition straight from the mat to meeting your friends in our versatile Evolve Shirt. With a flattering, longer silhouette and made from a material with super powers. The wonderfully soft 100% TENCEL™ also offers an optimal solution for fibre-to-fibre recycling - it blooms with a natural free spirit and signposts a new road to fashion.

  • Normal fit. Choose your usual size.
  • Relaxed cut, to be worn loosely.
  • Light material without stretch.

The 'Origins' reversible blouse
Minimalism meets versatility. Equipped with hidden snap buttons, the reversible blouse can also be worn as a jacket for endless possibilities. Designed for a comfortable, regular fit and made from 100% breathable TENCEL™, our Origins Blouse is second-skin soft and easy to integrate into any wardrobe. Created with circularity in mind, it can be processed into new products, without ever touching a landfill.

  • Normal fit. Choose your usual size.
  • Relaxed cut, to be worn loosely.
  • Light material without stretch.

The colour way SIENNA BROWN will be a available after we have reached our minimum funding amount.

Artist Edition ORIGINS Blouse
The embroidery of our special Artist Edition 'Origins' is designed by Danii from Dencelstudios. The artist and illustrator Danii Pollehn celebrates our great connection with Mother Earth through her nature-inspired designs. Her colourful botanical illustrations such as the iconic Monstera and the bold Plant Girls have made her very popular far beyond Instagram.

Please check our instagram for more info and beautiful shots of our blouses.

What is the project goal and who is the project for?

1. We want to create moments of calm and wellbeing during your busy day with particularly soft blouses made of 100% environmentally friendly and breathable TENCEL ™ - to allow you to reflect and return to the world more mindful.

2. We want to turn the fashion industry on its head and create desirable pieces minimising our waste in response to overproduction! For our planet and a better tomorrow.

3. We want to establish fair fashion as mainstream. To avoid price-increasing measures and to guarantee a fair price for our products go directly to you from production.

4. We want to support our partners from Citizen2Be and donate 3.00€ per blouse to help traumatised women, with free yoga classes to help overcome their trauma.

Support us and our commitment to making the linear textiles system circular and become a part of the circular fashion community!

Why would you support this project?

What's in it for you :))

1. It's very simple. With your support we can create aesthetically durable clothing that you love wearing, that is worth caring for and is cherished as an investment. In essence, it's the opposite of fast fashion.

2. Each and every one of us can act against climate change and injustice through conscious everyday decisions. Support us in creating a circular production model that keeps precious resources in the loop and guarantees fair conditions.

3. In return for your support, you will receive your Besonnen blouse at an unbeatable price - and save up to 42%!

4. Moments of joy on warm summer days wearing a piece of clothing that will never compromise on style or sustainability - your blouse will be with you by July at the earliest.

How will we use the money if the project is successfully funded?

No worries: you support us without risk!

Startnext works on the all-or-nothing principle. That means, if we don't reach our first funding goal (12,000 €), we don't get anything and our crowdfunding has unfortunately failed. Your money will only be collected if the crowdfunding is successful.

12.000€ (Minimum Amount)
Extremely grateful! Everyone gets an econic Besonnen zero waste blouse. You can choose between the designs in white and black colourways. From now on you can get your Besonnen blouse also in the beautiful colour SIENNA BROWN! €3 per blouse go to the NGO Citizen2Be from Berlin for free yoga therapy for traumatised women. Thanks to your support, at this level of funding, we can purchase the required minimum of our fabric, and all other components, and start production. Yay!

23.300€ (Next Funding Level)
We would never have dared to dream! Now we can produce your Besonnen blouse for you in the beautiful colour 'Sienna Brown' and we can take the concept of zero waste one step further. You will also receive a voucher of €15 for our online shop

Your blouse will arrive in July at the earliest.

  • The fabric production takes approx. 4-6 weeks, during this time yarn, buttons, tags, labels and circularity.ID labels will also be ordered.
  • We have already made patterns and prototypes and are well prepared. Our manufacturer partner needs approx. 4-6 weeks for the production.
Who are the people behind the project?

Imagine a world without waste – Besonnen Fashion

I'm Annett - the founder of Besonnen and designer for sustainable fashion. I started my career at a fast fashion label in London. My experience there changed my entire view of the fashion industry and paved my way to slow fashion.

I became aware that we are all part of the environmental crisis and each and every one of us can make a conscious contribution to battle it. That's why I quit my fashion job and took over the lead of Fashion Revolution Germany - a global movement for a better fashion industry - in Berlin.

Since then, I've been actively committed to sustainable supply chains in the fashion industry. Dedicated to nature, running and practicing yoga, I was always searching for wardrobe staples that combine fashion, function and sustainability. When I founded Besonnen Fashion in 2018, I wanted to create clothing which is kind to both the body and the planet.

Besonnen is known for sustainable, active, daywear and was nominated for the German sustainability award in 2021.

Meet the Besonnen Team.

Support now 


Citizen 2 Be

Citizen2be is a non-profit organisation that has set itself the goal of using the power of yoga to help traumatised women to overcome their trauma. Citizen2be was founded in 2016 by Bettina Schuler. is a sustainable change agency creating product- and system innovation for a circular economy in fashion and textiles.

TENCEL™ Lyocell - TENCEL™ ist eine Marke der Lenzing AG

Lyocell-Fasern der Marke TENCEL™ werden in einem umweltbewussten Herstellungsprozess aus dem nachhaltig bezogenen natürlichen Rohstoff Holz erzeugt. TENCEL™ ist eine Marke der Lenzing AG.

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Besonnen Fashion - Zero Waste Blouses

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