Crowdfunding finished
DEVIA natural cosmetics are characterized by vegan and self-developed recipes. The first DEVIA product line, consisting of a smoothing Guarana Peeling, a nourishing and pain-relieving Sugaring Paste and a refreshing Aloe Vera Gel is now set to hit the market! Become part of the DEVIA community and cause a revolution in the cosmetics industry!
15,678 €
Charlott Roth
Charlott Roth Projektberater "This was a fantastic round of crowd financing."
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About this project

Funding period 6/29/21 12:02 PM - 9/15/21 12:00 AM
Realisation September 2021
Start level 15,600 €

For the first production of:
- the nourishing sugaring paste,
- the refreshing aloe vera gel and
- the smoothing guarana peeling.

Category Social Business
City Hamburg

Project description show hide

What is this project all about?

Unfortunately, the majority of cosmetic products contain ineffective and chemical fillers! Microplastics & Co are not only harmful to your skin, but also to the environment. In addition, cosmetic products are often manufactured outside of Germany in order to save production costs. Fair production in Germany not only ensures sustainable working conditions, but also shortens the transport routes, which ensure lower CO2 emissions. I not only develop the products myself and therefore know exactly what they contain, but I made a conscious decision to produce the products in German factories. The first product line consists of three products:

Aloe Vera Gel

  • contains: 100% aloe vera gel, papaya extract, magnolia extract, quince extract and panthenol
  • What I can do: I moisturize, reduce hair growth and cool the skin. In addition, I quickly absorb into the skin, calm the skin and care for it sustainably. Especially with (sun) irritated, sensitive or dry skin, as well as with mosquito bites, I show what I'm made of.

Sugaring Paste

  • contains: sugar, water, natural clove essential oil and natural orange essential oil
  • What I can do: I am a nourishing sugaring paste for hair removal with clove and orange oil based on a patented recipe. Clove oil is known to have analgesic, anti-inflammatory and disinfectant effects. Orange oil refreshes and invigorates. Before you use me, the skin area in question should be free of grease and oil. I will conjure up naturally smooth hair-free skin for you for up to 6 weeks.

Guarana Peeling

  • contains: guarana extract, shea butter, almond oil, castor oil, natural essential orange oil, sugar grains and vitamin E.
  • What I can do: I clean and smooth your skin with guarana extract and prepare it optimally for hair removal. With regular use, I prevent hairs from growing in and care for the skin with natural almond oil and shea butter. I let your skin appear radiant and supple.
What is the project goal and who is the project for?

We Europeans spend around 165 euros a year on cosmetics! With our purchase decision we can achieve a lot and set an example!

But you just haven't found the right care products that not only make your skin naturally smooth, but are also vegan, natural and from fair production at the same time. The DEVIA products that I have produced myself not only conjure up well-groomed skin for you: you can use them with a clear conscience - because they are not only good for you, but also good for the environment.

  • I would like to work with you for more transparency in the cosmetics industry, so that we know what the ingredients (also called INCIs) mean.
  • I would like to offer you more awareness when choosing suitable cosmetic products, so that in the future you will know which ingredients are the best for your naturally smooth skin.
  • I would like to offer you a sustainable alternative to shaving so that you have more time for yourself in the future and thoughts of annoying hairs are a thing of the past.
Why would you support this project?

With your pre-order, you not only secure yourself and your favorite people naturally smooth skin on warm summer days, but also contribute to a revolution in the cosmetics industry .
Did you know that DEVIA products not only consist of natural ingredients, but that the packaging is also sustainable? The high-quality brown glass is recycled and the labels are made from the rapidly renewable raw material grass paper . This is good for the environment, while you also take care of your skin!

How will we use the money if the project is successfully funded? 

With your support you enable me to:

  • To produce the first DEVIA products for you
  • To set up a warehouse
  • To apply for patents in other countries
  • To develop the first men's cosmetics line based on natural cosmetics against hair loss and for beard care
Who are the people behind the project?

The product ideas and recipes come from me, Sandra . As a PhD of chemistry, I was already focused on the sustainable use of natural resources in my masters and PhD thesis and I am now looking forward to combining my three passions - sustainability, product development and natural cosmetics in DEVIA.
After I came back from a six-month trip to India in March 2020, inspired by the strength of the women there who build a self-determined life despite their situation, I would like to use the opportunity that will be offered after my return to Germany. The idea of ​​my own natural cosmetics brand has been buzzing around in my head for about seven years. My time in India, the many brave women, the magical impressions - all of this inspired me to finally take the courage to found my own startup.

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