Crowdfunding since 2010

Data-driven, sustainability focused product ratings for every consumer product: making ethical buying decisions easy and fun!!

Do you want to know if a specific sneaker creates more CO² equivalent emissions than another? What supermarket has the happiest co-workers? Which restaurant uses only renewable energy? We are making it quick and easy for you to make more ethical buying decisions, every day! With Earth Ratings you will be able to easily and quickly compare every consumer product based on four categories: Environmental sustainability, Social Impact, Product Quality & Innovation
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Funding period
5/15/19 - 6/14/19
5/15/2019 - 6/14/2019
Website & Social Media
Minimum amount (Start level): 15,000 €

Budget needed for software development of the web-application which will be mobile optimised

Test our plugin and check the demo here:

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What is this project all about?

Check out our blog entries for another fun explainer and an interview with our Founder, Carsten Roland!!

Many consumers want to buy sustainable products but don't have the time to read through the sustainability reports of the brands and companies they give money to every day. The information in CSR reports is not easy to understand or compare. We are visualising the data we collect on the sustainability profile of ALL your consumer products. Every time you spend money, you will be able to see how sustainable the company is you are supporting with your purchase and show you alternative options, based on your personalised preferences!

We are aiming to make it super easy and fun to support ethical producers whenever you spend money! And we are 100% impact-based, so we will re-invest 100% of the profits we generate into the ecosystem of producers to help them become safer and more sustainable.

We have developed our best of industry scorecard and partner with trustworthy organisations that supply us with the data we need to make our ratings possible.

And there is more! We want our users to be a part of the journey and that is why we are giving you the chance to help us decide how to drive the business. When your purchases generate revenue you gain tokens which you are able to redeem for votes when we need to make business decisions. You get to decide what we do with your money!

We want to use your shopping habits to make the world a better place! We believe that better choices require better data and we will make it fast, easy and fun to spend your money in a better way. Join us and we can make a difference, together!

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What is the project goal and who is the project for?

This project is for anyone who shops or does product research online and wants an easy way to be a more sustainable consumer. If you have ever thought about how you can make a change in the world, change who you give your money to!
The age of exploitation is over, it is time to cooperate and save the planet and ourselves!

Why would you support this project?

As we are not planning on generating returns for shareholders, we are not attractive to traditional investors. That is why we need your help in order to be effective in changing our shopping habits. We can't do it alone, but we know that people want to get behind the idea! So come on! Support us and share this!

We have bootstrapped our browser plugin which you can download and test, have generated first (very small) revenues and have a demo of what we want to build. Check out what we have done so far:

The final goal is to have a web- and mobile application that supports text, bar-code and visual search, as well as location-based services and recommendations for ethical businesses you can support, whether at home or when travelling.

How will we use the money if the project is successfully funded?

€ 15.000 for software development of the web-application which will be mobile optimised

Any additional & remaining funds will go towards marketing campaigns and development costs of the mobile app.

Who are the people behind the project?

Carsten Roland

Adria Grau

adria grau

The crowdfunding project has been successfully completed. Supporting and ordering is no longer available on Startnext.

  • The processing of orders placed will be handled directly by the project owners according to the stated delivery time.

  • The production and delivery is the responsibility of the project owners themselves.

  • Cancellations and returns are subject to the terms and conditions of the respective project owner.

  • Revocations and cancellations via Startnext are no longer possible.

What does this mean? 
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Earth Ratings
Carsten Roland
Spandauer Str 2
10178 Berlin Germany


Rank a Brand

Rankabrand is a non-profit active in Germany and the Netherlands who provide data on consumer brands. We use some of their data to supplement our ratings, so we can remain as relevant as possible

The Carbon Disclosure Project delivers performance data for our ratings. Trusted by Investors and with an incredibly detailed methodology, we supplement our research with their data

Purpose Foundation

The Purpose Foundation ensures that businesses stay true to their purpose. We will forever be a 100% impact business because we believe in a better way to do business

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Earth Ratings - Make Sustainability Great Again!

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