We are Alicia and Lena, a diverse and energetic girl team.
Alicia, co-founder and CEO of Grüneo, has a business and marketing background. She has built the brand from its roots, transforming her vision on indoor gardening into a fresh accessible product. She defines herself as the perfect Grüneo customer, as her story with the project starts by living in an apartment without balcony, with a big passion for DIY activities, and a need for experiencing nature within the city of Berlin.
Lena, co-founder and product expert of Grüneo, has studied Horticulture and Plant Science Management. When she says “gardening is my life” she is not joking. She owns a beautiful greenhouse in a franconian backyard and she loves, lives and works for plants. She is like our plant-based fertilizer: nurturing Grüneo from the inside to make its growth even healthier and to harvest the most delicious fruits for you, our beloved customers.
Along the journey, we also had amazing people giving us support on different topics. Thank you:
- Hans Dalmau (https://hansdedalmau.com/), for the filming and editing of the video
- Cheng-En, Jennifer and Aiden, and Valeria, for being our testimonials
- Ana, for the beautiful product design
- Lena and Jacqui, for the editing of the content
- Simon and Lisa, for the campaign pictures
- Paula, Franzi (IG @wonder_of_today) and Bea (IG @_beasalas), for the illustrations
- Startup Incubator Berlin, for letting us be part of your startup community