We are Anna and Sophie. We did our Master’s in Sustainability Management together in Sweden and are passionate yoga practitioners.
One day we went to an art exhibition where yogis were accused of acting hypocritically. They often think they behave super sustainable and still do not think of their environmentally harmful plastic mat.
We felt caught because our mats were made from plastic at that time as well!
In search of a truly sustainable yoga mat, we were disappointed and therefore founded hejhej-mats. Through our studies, we were familiar with the principle of the circular economy, which offers the greatest sustainability potential. After the hejhej-mat, the hejhej-bag is now the second step towards a closed-loop future. Together with you, we want to revolutionize the yoga industry.
Check out our Instagram Profile or our website for more insights about hejhej.
Special thanks go to our most talented and spontaneous videographer Steve, the most creative Pia Salzer who made an artwork out of our closed-loop, to Maike Feddern who started the first steps of the bag, to Lena Lichtblick who captured every hejhej-moment of the shooting of this campaign and to our beautiful and most committed models Denise, Luisa and Sarah.
Thank you all so much for your great support!
Here you find more info to share the campaign.