Holow Clothing
Crowdfunding successfully finished
84
Supporters
12,583 €
Raised
Yoga clothing that performes, is fair and sustainable ....
Yoga clothing that meets your standards of quality, style and sustainability? Is it out there? HOLOW is the first yoga brand that combines street style and sporty functionality with sustainability and fairness. HOLOW provides an outfit with the basics designed for your yoga practice. Your outfit is handmade in Germany, made of recycled materials and using the latest technologies. To realise the first production we need your support!
Funding period
10/11/19 -
11/10/19
Realisation
Until December 2019
Minimum amount (Start level): 10,000 €
With this aim, the very first production of HOLOW can be realized. Limited edition, small quantities, yoga clothing that is performed and fair.
City
Nürnberg
Category
Environment
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What is this project all about?
With HOLOW we want to make a difference and create sportswear that performes, is fair and sustainable.
We start with an outfit, the basics designed for the yoga studio, but also the everyday life, including tight, sports bra, top and sweatshirt. In addition, there is a basic tee shirt for men.
In the production which takes place 100% in Germany, we process goods from overproductions or with barely visible lack, which would normally be intended for the garbage bin. Thus, the available raw materials are limited and you get from us an individual product, which is available only in small quantities.
At the same time, you can be sure that no new waste has been created for your garment and no one has had to work under bad conditions.
For leggings and sports bra, we use a special manufacturing process, which knits the products almost directly on the body, thus reducing the waste in the manufacturing process. You can think of it as grandma knits a sock. Only the machine uses hundreds of needles and ultra-thin yarns at the same time.
The yarns, which are the raw materials that are processed in your product come from Portugal and Denmark, knitted, dyed and then sewn the parts in Germany.
We build on three main factors: [/ b]
a - [/ b] we produce in Germany because we oppose devastating social conditions in conventional clothing production.
b - [/ b] We use raw materials from leftovers and B-Ware to give at least some of the materials intended for the garbage bin a second chance.
c - [/ b] We work with industrial manufacturing processes that virtually do not produce garbage and knit your clothes directly onto the body.
For us counts: [/ b]
The planet therefore has as little waste of resources as possible
The human - therefore fair working conditions
You should feel comfortable in our clothes
HOLOW- do you care? [/ b]
What is the project goal and who is the project for?
People who like to look cool while they move and mainly want their clothes to perform, be fair and sustainable.
For us counts: [/ b]
The planet therefore has as little waste of resources as possible
The human - therefore fair working conditions
You should feel comfortable in our clothes
Why would you support this project?
Away from conventional mass production - towards individual products and sustainable production.
You can make it possible to turn an idea into reality and thereby create a freedom of choice. Your purchase decision counts and can make a difference.
How will we use the money if the project is successfully funded?
If our funding is successful, the funding amount will be used to implement the initial production.
Part of this goes into the development costs incurred in working together with our manufacturers. This includes cutting development, material development and prototypes.
The largest part goes to the pre-financing of the first production.
A small part in the post-processing, shipping the products, in communication and image material.
Who are the people behind the project?
Behind Holow are Sina & Julian, founders of the Holy Wow Yoga Studio in Nuremberg. The name HOLOW is derived from an abbreviation of HOL (Y) (W) OW and with this motto we also approach our collection, in any case WOW and a little Holy.
Sina is a designer and yoga teacher with years of experience in the sportswear industry. The own label HOLOW, is therefore almost a logical consequence of these experiences.
Julian is a street artist, graphic designer and illustrator and has been working self-employed for years. He is responsible for graphic design, prints at HOLOW and is always on hand with creative ideas.
