Crowdfunding finished
Hey, we are OOMAY - and we want to improve your sleep (while making the world a better place)! With our high-quality bed linen made of sustainable eucalyptus fibres, the fabric of the 21st century: 1) Cozier, fresher and more functional in bed 2) 100% socially fair produced in Europe and saves 60 bath tubs of water compared to cotton 3) Scandinavian-minimalistic design 4) More quality for a fair price. Simply put: The best you've ever slept with! Video in English:
53,536 €
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 OOMAY - Better Sleep Sustainable
 OOMAY - Better Sleep Sustainable
 OOMAY - Better Sleep Sustainable
 OOMAY - Better Sleep Sustainable
 OOMAY - Better Sleep Sustainable

About this project

Funding period 6/30/20 3:54 PM - 7/28/20 11:59 PM
Realisation Mid-end August
Start level 17,500 €

YES! We are funded and everyone gets cozy and soft bed linen. You can choose between the designs in white or light grey. Huge THANKS!

Category Environment
City München

Project description show hide

What is this project all about?

Once changing the world sleeping...okay, let's not overdo it. But you can at least make it a better place!

Have you ever slept in really good bed linen? After all, you spend a third of your life in your bed:

  • Made of 100% natural eucalyptus fibres (TENCEL™ Lyocell) for improved cuddling factor and longer lasting freshness of your bed!
  • More temperature regulating than linen, absorbs moisture 50% better than cotton - no sweating, no freezing and less odour.
  • Hypoallergenic, antibacterial and ensures less skin irritations and hair breakage. Free from harmful substances certified with Oeko-Tex® Standard 100
  • Scandinavian, minimalistic design with convenient hotel closure (pillow) and short/long direction labels (inside fitted sheet) as well as earth-friendly buttons made from olive trees (blanket).
  • Gentle, silky sheen satin weave with a high thread count of 300 (but without the often too silky touch).

Changing the world sleeping? Works like this:

  • Compared to cotton you save around 60 bathtubs full of water with your bed sheet set - completely without toxic chemicals!
  • Peak technology production in Austria, awarded with an EU environmental prize, and socially responsible manufacturing in Portugal (100% European).
  • Our eucalyptus trees come from FSC-certified, sustainable forestry in Europe and are reforested sustainably.
  • Each set comes with a stylish tote bag made from the cuddly soft production leftovers of your eucalyptus bedding. We try to minimize unused resources.
  • Free, climate-neutral shipping in a recycled packaging within Germany.

Did you know that high-quality bed linen cost up to 300€? Dirty business! The most of the money ends up in the wrong hands:

  • The main beneficiaries are wholesalers, designer brands and retailers. Material and production costs make up only a fraction of the price.
  • The high price is paid by people in developing countries, our environment and you!
  • We bypass unnecessary cost, work with innovative, sustainable fabrics as well as European manufacturers and pass the savings to you.

You can choose the common standard sizes as well as the color of your bed linen and fitted sheets on the right hand side under 'Rewards'.

You would like to support us, but are currently low on money? Set an example with our stylish tote bag made of cozy and soft production leftovers or plant trees to improve the environment. If our campaign is successful, we will partner with 'Eden Reforestation Projects' to ensure the planting process of the trees.

What is the project goal and who is the project for?

We founded OOMAY to prove that the best quality in bed can also be made sustainable and for a fair price.

1) We wish to improve your sleep, with bed linen made of eucalyptus. Softer than silk, better at regulating temperature than linen and more earth-friendly than cotton.

2) We want to revolutionize the unfair and dirty textile industry by investing in innovative fabrics and producing a 100% sustainable in Europe.

3) We are able to sustainably deliver better quality into every bedroom. Through our innovative approach we avoid unnecessary costs and hand the price advantages over to you.

4) We drive to become THE brand for high-quality, sustainable and affordable home textiles. There is still a long way to go, but we start where dreams come true - in your bed.

Why would you support this project?

What do you get out of it?

  • Simply put: The best you've ever slept with - eucalyptus bed linen! More quality for a sustainable, fair price.
  • All of us are responsible for climate change, poverty and inequality - Face the responsibility and help to wake up the dirty industry together with us.
  • You support us and get your OOMAY bed linen at an unbeatable starting price - You can save up to 30%!
  • More pleasant summer nights when it gets really hot. By mid-August at the latest the linen arrives at your doorstep.
How will we use the money if the project is successfully funded? 

One info in advance: You support us without any risk!

Startnext is based on the all-or-nothing principle. That means, if we don't reach our 1st funding goal (17.500€), we won't get anything at all and our crowdfunding unfortunately failed. Your money will therefore only be debited if our crowdfunding campaign is successful.

  • 17.500€ (1st funding goal)
  • YES! We are financed and everyone gets cozy soft bed linen. You can choose between the designs in white or light grey. Apart from that, we will invest some of the money in marketing so that even more people are able to better sleep sustainable. Huge THANKS!
  • 30.000€ (2nd funding goal)
  • WOOOW, you guys are top-notch! Some part of the money will be used to produce another color in the future - You can participate and vote here on our blog which one it will be.

Your bed sheets will arrive by mid /end of August.

  • Actually, we planned to start much earlier, but Covid-19 also thwarted our plans.
  • We have already placed several orders for product development. Our partner in Portugal is ready to go and needs about 4-6 weeks for the production.
  • Then, we will deliver the bed linen to you climate neutrally. Of course, we will hurry all the more, so that you will have it nice and cozy in no time!
Who are the people behind the project?

The feeling of lying down in your freshly made, cozy and soft bed...every day - sounds like a dream mhh?"

Hey, we are Jan and Johannes, two former study friends from Copenhagen and actually no textile experts. But after a simple conversation we realized how important good bed linen is for a good sleep.

It turned into a roller coaster ride through the intransparent, dirty, and overpriced textile industry. We want to do better and prove that the best quality can also be achieved sustainable and for a fair price!

We have a long way with many hurdles ahead of us, but we hope that soon you want to hop into bed with just one - cozy and soft bed linen made of sustainable eucalyptus fibres!

A huge THANKS for hitting the hay with us!

  • We appreciate your feedback!
  • You can find more information about our bed linen on
  • Follow us on Instagram and Facebook for more pictures and exciting updates!

Support now 

OOMAY - Better Sleep Sustainable

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