SHRED D' ART will make art a viable and attractive source of income for artists: The funding total will be forwarded to six selected artist of the well perceived SHRED D' ART call for entries. These artist agreed to have their submitted work devalue at the following SHRED D' ART Exhibition. In this way they help to reduce the amount of art works on the market in order to increase the demand for new works.
The art market flourishes, but the artists aren‘t part of the boom
1. The amount of artworks grows uncontrolled. However, only a steady minimal share gets sold. Therefore on average the value of a single artpiece declines. Just think of gold: the more is mined the cheaper it gets/the less its worth.
2. From the moment the artists have sold their work, they (creators) stop being part of the financial cycle. Their piece of art turns into an asset with its own shareholder value independent of the artist him/herself. Capital growth and financial benefits are out of their hands. Funds for financing new artworks is missing.
But there is a solution for this problem:
SHRED D' ART – a innovative art market engine from artist for artists
SHRED D' ART arranges the reduction of the amount of artworks on the market in order to set money free and to increase the demand for art products – while the artists who are willing to have their work devalued for the greater good will be payed for their altruistic motive.
And that´s how it works – with your support: You donate money for the SHRED D' ART crowdfunding campaign. The higher the total of donations the higher will be the amount paid out to the six artists that will be selected via the SHRED D' ART Call for entries. Their six submitted works will be presented at the SHRED D' ART exhibition AND also be withdrawn from the art market – the works will be devalued. This unselfish act will be rewarded with 1200,- € for each artist if the second funding goal is reached.
What is the project goal and who is the project for?
SHRED D' ART is fo artworkers/-producers, collectors and art lovers – beyond that everyone is invited to take part who is interested in supporting concepts of fair payment.
Short-term goal of SHRED D' ART is to contribute to the discours of the difficult situation of art production. The numerous submissions to the call for entries reveal that a lot of artists are willing to have one of their works devalued if they receive a sum of money similar to a small monthly income. With your help we would like to make that happen!
Long-term goal of SHRED D' ART is to accomplish a basic income for artists by reducing the total of art works on the market whereby the demand for art works and the art production will increase and the artists who were willing to have their work devalued get payed.
Why would you support this project?
With your contribution you do not only have a say in the height of the actual payment but you do influence the art market, too!
With your help the first art works will be withdrawn from the market that otherwise would be traded without any gain for the artists.
Art is work – and one should receive fair payment for her or his work: With your donation to this campaign you support the fair payment of artists!
The more people get involved in SHRED D' ART by donations the more the attention for this issue will increase – and the higher will be the amound paid out for the participating artist, of course!
To make this fair payment sustainable it is necessary to reduce the total of art works on the market in order that less circulating art works can attract money that would better be given straight to the artists.
SHRED D' ART offers a both in one: fair payment for artists AND devaluation of their work.
How will we use the money if the project is successfully funded?
If this campaign is successfully funded six selected artists will receive 1200,- € each at the SHRED D' ART opening and their submitted works will be devalued. The SHRED D’ART exhibition will take place at the gallery Schau Fenster in Berlin-Kreuzberg: SCHAU FENSTER gallery in Berlin-Kreuzberg.
A jury of artists & curators will now selected six of the most convincing submissions from the SHRED D’ ART call for entries: ((www.shreddart.fortunisten.de/call_eng.html)). A picture of the work was required additional to a persuading explanation why this work could easily have gained 1200,- € at the art market.
Numerous artists have applied so far.
Who are the people behind the project?
Die Fortunisten Florian Bielefeldt | painter & illustrator Andreas Gruner | video & photo artist