At Sonho Stories, we consider the entire lifecycle of your clothing. From the button to the thread, we don't use synthetics. By using 100% organic materials, our clothes are designed to be fully recyclable or compostable at the end of their life. You don't have to sacrifice your style for this! We take our cues from fashion classics and reinterpret them. Sonho means dream - with Sonho Stories we start our dream story - and you can now be part of it!
Sonho is Portuguese and means “dream”. Together with you we want to make our dream come true. The dream of a fashion world in which we produce ethically correct, avoid using synthetics and stop generating textile waste, without losing a high standard of design.
When we started the development process, we tried to find out what a timeless design needs in order to make you happy for a long time. We adapt classic designs and interpret these in new ways. As a result, we create cuts that will fit your wardrobe and can be combined in various styles.
In our choice of textiles, we focus on pure organic and natural materials without synthetics. That will protect your body from toxic substances and allows your skin to breath. In addition to that, we create a basis for the recycling and the biodegradability of our products.
In Portugal, where the traditional handicraft of stitching is still a vivid part of the country’s culture, we looked for a company that meets our perceptions. Fortunately, we found two family-run companies that set great value on high quality and fair working conditions.
To avoid transport by air and ships, our products are shipped by trucks. Besides we try to avoid separately packed products. Once the clothes are in Germany, we send them to you climate-neutral in packages without plastic.
Let’s enjoy fashion together- with a good conscience!
What is the project goal and who is the project for?
With our label Sonho Stories we want to • combine design and sustainability • taking fair fashion out of the eco-niche • use natural materials and avoid synthetics altogether. • create fashion that is not seasonal and that you can easily mix and match • follow the vision and keep our products in the cycle • live ethical entrepreneurship
We appeal to you if you
• value sustainability and design • want to make more conscious purchasing decisions • want to avoid synthetics • want to see the people behind the products and pay them fairly • value high quality • want to be well dressed quickly • want to support small labels and change the fashion world for the better with us
Why would you support this project?
The outwardly glamorous fashion world has its dark side. People, animals and nature have to suffer for the production of our clothes. But now that we know about the immense damage caused by the fashion industry, we have the opportunity to set an example with our purchase decision. We dream of a world in which we live in harmony with nature. A world where we use renewable resources, avoid toxic materials and where our products are recyclable. A world with clear water, healthy soil and clean air. A world where we are good to ourselves and our planet. In which everyone can enjoy the diversity of our nature and has the freedom to lead a self-determined life within the framework of the common good economy. Small businesses can do big things! Be part of Sonho Stories and join us in bringing a real sustainable alternative to the market. We are looking forward to you!
How will we use the money if the project is successfully funded?
Producing fashion sustainably and ethically involves high costs. The purchase price and the quantities are high. Too high for a freshly founded start-up to manage without you.
Funding goal 1: We can finally put our first collection into production.
Funding goal 2: We can put the first collection into production and start working on new products soon.
Who are the people behind the project?
We are Romana and Hannah and founded Sonho Stories in August 2020.
Romana studied financial management and has several years of professional experience in controlling at major international corporations. Romana is passionate about fashion, photography, coffee, sunrises and backpacking in faraway countries. In her free time she is active in sports, photography, reading or spending time in restaurants, cafés, bars, etc. with friends. She is 30 years old and lives in Stuttgart. At Sonho Stories she is in charge of design, product management, purchasing and finance.
Hannah studied business administration and worked in the fashion and furniture design industry. She has many years of experience in sales and marketing. Hannah is passionate about thoughtful design, vintage, her playlists on Spotify, museum visits, vegan food and road trips in a camper van. In her spare time she goes horse riding, jogging, does yoga or spends time with her loved ones. She is 28 years old and lives in Frankfurt. At Sonho Stories, she is in charge of Design, Marketing & Communication, Sales, Customer Service and Logistics.
A big thank you also goes to everyone who has supported us up to this point. This includes Jonas Rauber for creating the video, Daniela Reske for the photos and the Social Impact Lab Stuttgart team for coaching us.