With the first funding goal, the glas-wood bins and the cash register system will be financed.
This financing will be used for the interior design to buy the counter, the shelves tables and furniture for the cafe.
What is this project all about?
Tante Emma Unverpackt will be a bulk store, that will be a
little different. In german, a "Tante-Emma-Laden"
(literally "Aunt-Emma-store") refers to a corner store or
a village grocery store of old. The idiom is used with a nostalgic
undercurrent and with a little bit of a sneer at the same time,
however always with a humorous tone. "Unverpacked" means
unwrapped or unpackaged .
Bulk Shops pursue two goals: to actually reduce concrete plastic consumption, and secondly to bring about a rethink and a change in behavior towards the use of plastic and waste in general.
This is very good and a first step. But how much time do we have to convince the mainstream about its necessity? To avoid the danger of staying in the niche, Tante Emma Unverpackt will put a strong emphasis on the principle "zero waste" and offer products that you can actually afford, for one. And products that have the capacity (in tastefulness and functionality) to actually compete with the ingeniously practical mainstream-products of the conventional industry. If the products are too pricy and odd, the whole idea of reducing plastic is undermined. The stores will stay a niche for a subculture, which is fine by itself, but the remaining ninety-nine percent of society continues to buy products wrapped in plastic. Therefore, if the zero-waste movement is serious, it must do everything it can to become the mainstream itself.
We realize this concept by abandoning the conventional plastic
bulk bin system and using (more expensive) glass dispensers
Plastic is thus consistently banned from our inventory and delivery to the store. We strive to combine progressive ideas and old values, symbolically (design and aesthetics) and de facto (product selection and delivery principles), in order to address a broad client base.
What is the project goal and who is the project for?
Tante Emma Unverpackt will significantly reduce plastic waste in Neuruppin and regionally. Secondly, Tante Emma Unverpackt will contribute to a change in society's attitude towards the consumption of plastics. Moreover, it is the explicit aim of Tante Emma Unverpackt to convince potential customers with a special and selected aesthetic and to win them over in the long term. For example: if we can convince a customer to wash his hair in the future with solid shampoos instead of liquid shampoo in plastic packaging, this results in an annual saving of approx. 10 shampoo packs per person.
Why would you support this project?
We need to make some changes to our consumer habits. We can only do this by taking action and setting up projects like Tante Emma Unverpackt. Bulk Bin Shops tackle the problem of plastic waste at its roots, because the incentive to produce plastic at all is taken away in principle. Tante Emma Unverpackt is a special Bulk Bin and zero waste shop that stands out due to its high-quality products and a well thought-out and creative concept. With your donation, you'll help to create the first unpackaged shop in Northern Brandenburg!
How will we use the money if the project is successfully funded?
With the first funding objective of the financing, the
foundation of Tante Emma Unverpackt with the small café is
This financing is used specifically for the dispenser systems and the cash register system.
The second funding objective is the complete furnishing and the first goods for Tante Emma Unverpackt.
Who are the people behind the project?
My name is Elena Thayenthal. I live with my husband and our
children in Neuruppin. After I grew up as an Austrian in
Munich(which is in Germany), graduated from school in America,
lived in Hamburg, spent many years in Switzerland and missed nature
in Berlin, I found my home in one of the most beautiful small towns
Werner Bote's film "Plastic Planet" inspired me a lot. I had avoided plastic before, but when I realized how urgent time was, it became important to me to act very consistently. In our home I gradually introduced more plastic alternatives, which did not always lead to the enthusiasm of my children. I became more and more aware of the fact that almost everywhere plastic is found. Therefore, trying to live plastic-free is a real challenge. Maybe it won't be possible to do it completely. To live plastic-free means to a certain extent to go back some steps of our technological development. For example, I stood in the kitchen a lot, just like my grandmother did back then. I baked bread myself, completely refrained ready meals, cooked much more, even made cosmetics myself, toothpaste, chocolate, muesli. Then I cultivated my own vegetables, boiled shampoo soaps, boiled down fruit, made dishwasher tabs, washing-up liquid and detergent, wrapped my child in wool and sewed and knitted my own clothes. I've been through all this and I'm glad that there are finally zero waste shops.
However, I would like to share my experiences with you and make it easier for others to live more sustainably with less waste in their everyday lives.