Times are changing! Today when you turn on the radio all you hear is squeezed out crap on repeat, MTV died long ago and the days where young people can live off record contracts are over, too. That’s why we have decided to take matters into our own hands and make our dream of spreading good music come true. www.facebook.com/yaronrecords
We have a lot planned out: on our own (and of course with your support) we want to start a label, produce records and play concerts this summer to show you what we are capable of doing live on stage. At the same time, we will regularly produce videos of other talented artists from around the globe via our YouTube platform Abandoned Couch: www.youtube.com/abandonedcouchmusic
What is the project goal and who is the project for?
We want to make good music available to everyone, and above that we want to give an opportunity to talented musicians to have their music professionally produced – without an adhesion contract! Our target group includes both musicians and music lovers and our goal is to pass on good music to good listeners. Also we´re planning on creating a webpage which would not only benefit Yaron Musicians and their recordings, but also a wider and growing circle of musicians, by providing a platform for the exchange of information on bookings, locations to play at, production, promotion etc.
Why would you support this project?
Accomplishing all of this requires an immense amount of time, work, effort and money. For the recordings, expensive technical equipment will be needed. Flyers, stickers and other promotional material need to be paid for. On tour, expenses such as gas and accommodation come our way and with your donation we can come closer to the realization of our dream! Please assist us on our path and we will thank you eternally with better recordings and videos and live performances that you will not forget.
How will we use the money if the project is successfully funded?
By reaching the amount of the flexible funding limit, we can make the whole project come to life. But it`s supposed to become greater than that. We want to sign more artists to the label, nurture them, expand our network, organize bigger tours and buy all the necessary equipment, instead of having to rent it all the time. Those are just a few examples of our plans to make our vision come true. To clarify things, we created a business plan for two scenarios. In fact, both plans would not cover all the costs that we will be dealing with, we`ll still have to cope by simply working as hard as possible on the realization of the Yaron project! Have a look at our calculations for some financial transparency:
Plan 1 (7.500€): 2500€ covers the cost of pressing three CDs by three different musicians. (around 800€ for each EP) 1000€ equipment (Renting costs for microphones, a sound cabin, instruments and equipment for live concerts.) 1000€ production costs (only for the three CDs) 1600€ professional support for our booking and PR (4 months). 500€ for the making and production of videos and photo material (album covers, artworks and live recordings) 400€ for merchandise (poster, sticker, bags, t-shirts…) 500€ for the production of 5 more episodes of Abandoned Couch 500€ for professionally setting up the internet platform yaronrecords.de (includes setting up a network for musician which they can use as a platform to exchange tips for locations, promotion and everything concerning the production of their music.)
Plan 2 (15.000€): 2500€ covers the cost of pressing three CDs by three different musicians. (around 800€ for each EP) 4000€ for building up a studio to record music in even better studio quality. 1000€ production costs (only for the three CDs) 2000€ professional support for our booking and PR (5 months). 500€ for the making and production of videos and photo material 500€ merchandise (poster, sticker, bags, t-shirts…) 1500€ booking and travel costs for our upcoming Europe Tour 1000€ for the production of 10-14 more episodes of Abandoned Couch 1500€ for the production of music videos 500€ for professionally setting up the internet platform yaronrecords.de (includes setting up a network for musician which they can use as a platform to exchange tips for locations, promotion and everything concerning the production of their music.)
Who are the people behind the project?
Yaron Records are Romano Licker, Markus Sommer and William Wormser. We are a collective of singer/songwriters based in Berlin and live for making good music for you - on the streets and wherever we go. Despite of our very different backgrounds we are connected by our love to music. After meeting at various concerts and while busking on the streets of Berlin, we got to know and love each other over small, intimate jam sessions. That’s when we realised that music can be– and for us is – much more than just entertainment. And that’s how our idea to start a label was born. We want to create a space for music and an opportunity for other musicians to give their dreams a chance.