With this amount of money the face oil and lip & cheek can go into production and an online shop can be financed.
All six products developed so far can be produced and launched and maybe further products can be developed in addition.
CAPE wants to bring cosmetic products to the market in a sustainable and meaningful way. Products that are good for us humans as well as for the environment and leave no negative traces - neither in our body nor on any garbage dump. With every product we sell, we support educational and environmental projects to make our world a little better and fairer.
CAPE stands for:
- industrially compostable packaging - Sulapac®
- very high organic content between 56 and 96%
- waterless - considerably less germs and bacteria formation
- cruelty free
- Made in Germany
- support for social projects
We use only the best, highest quality ingredients and packaging.
Five of our six products planned for the launch will be filled in industrially compostable Sulapac® jars. These jars - made from fast-growing wood - can and should be disposed in the organic waste and turn into fertilizer in the industrial compost within a few weeks.
The sixth product comes in a recyclable glass bottle.
It goes without saying that our products are vegan and cruelty free although vegan formulations are not always easy to develop. That goes especially for the make-up sector as an ingredient such as beeswax can usually not simply be replaced with one vegetable substance.
We have decided not to base our products on water because in most cases water is only a cheap filler in cosmetics that does nothing for our skin. Another aspect is of course the useless transport of water, which consumes several scarce resources.
What many people don't know is that bacteria and germs feel particularly at home in water and multiply, which is why they contain preservatives that are not always good for us.
Last but not least, that way we of course increase the proportion of active ingredients in our products big time.
The entire production takes place in Germany and the packaging is delivered from nearby European countries. Of course we also ship from Germany - with lots of love for sustainability.
The aim is to allow the product range to grow in a sustainable and meaningful way. CAPE will never offer 150 different colours, but a healthy selection that appeals to all skin tones.
Our vision is to make consumption more sustainable by offering healthy, multifunctional products in a compostable packaging.
CAPE stands for conscious, minimalist consumption.
We want people to be aware of whether they really need a product and then choose a healthy, sustainable option, not a cheap, chemical one...
By supporting this campaign, you are helping to revolutionize the plastic and chemical heavy cosmetics market.
Let's decrease waste together, support social projects and look fabulous at the same time. ;)
If the 1st funding goal is successfully reached, the face oil and lip & cheek will go into production. With the money we can pay the minimums of the packaging and the first production. In addition we can set up an online shop so you can order your CAPE products even after the first crowdfunding delivery.
Further product rewards will be activated as soon as the 1st funding goal is reached. ;)
If the second funding goal is reached, all six products - Face Oil, Lip & Cheek, Foundation in two colors, Lip Balm and Highlighter - can be produced.
And if more comes together, there will be more Foundation colours a short time later - the world isn't just made up of two skin tones... - and other products for which you are welcome to give us your input. We already have some ideas. :)
Maike Thumel as sole responsible one-woman-show.
However, I like to write about "we", because of course I can't handle all tasks alone and depend on help for the one or the other topic.
The following people especially have supported this wonderful project and deserve a huge round of applause:
Marion Hett - Corporate Identity
Hannes Huch - Crowdfunding video
Jasper Klose, Stefan Klein - Website
Tim Hufnagl - Portraits
In addition, my family, friends and acquaintances were an incredibly large support, feedback givers, great product testers and simply always there when I needed them.
Thanks for that - without you I would have buried my head in the sand many times.