Crowdfunding since 2010

Clean Collective is a cleaning and home help service that stands for sustainability and social care.

We are a cleaning service that supports their community of staff - people immigrating to Germany - in settling into Berlin and the German social system and at the same time aims to create a more fair and safe cleaning market. Our cleaning products are eco-friendly and from a refill system. We are in the process in becoming a purpose led business, thanks to the ‘Golden share’ that prevents our firm from ever being sold and profits taken out.
Funding period
3/9/21 - 4/16/21
May 2021
Website & Social Media
Minimum amount (Start level): 15,000 €

Equipped office with kitchen & social area with big table for meals.
Legal cost of entering Golden Share business scheme in a GmbH; Notar, lawyer, bank, tax

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What is this project all about?

This project is about supplying a cleaning service and household help to ethical minded people with flat and business premises. By linking our employees and our customers, we participate to a more responsible cleaning market.

What is the project goal and who is the project for?

The project goal is to build a community of people who are happy in their work life and therefore having a more settled existence in a different country than their origin.
Secondly, clients who have flats build a personal connection to their cleaner and know that their money benefit their lives.
Thirdly, businesses fulfil their their ethical policy and Corporate Social responsibility working with our team.
A further goal, is for us as a firm to understand the needs of a workforce usually ignored by the unpersonal and uncaring cleaning market.

Why would you support this project?

We all live in a world where some people are under valued, and COVID has recently taught us that in order to value people, business structures need to be rethought.
Our project aims to rethink the way we address working relationships and service oriented business’ practices.
Our project takes under consideration different elements of society and is conscious of its impact on people’s life:
- Caring for people;
- Caring for environmental issues of cleaning products;
- Caring for a new way of businesses being ethical.

How will we use the money if the project is successfully funded?

The collected money will enable us to invest in a proper office with all standard equipments, as well as a kitchen and a hosting area that will enable us to perform our social missions through regular gatherings. This office would be in Lobe Block, Berlin, a place designed for a community spirit and giving creativity a space in a city environment.
We would also use this money to switch our legal status to a Steward Ownership through a GmbH with the Golden Share system, preventing our company from ever being sold and protecting our profits from being extracted of our missions. This would therefore protect our workers for ever from exploitation.

Who are the people behind the project?

Eric Vinsonneau and Olivia Reynolds are behind the project.
Founder of the company, Olivia Reynolds is also at the origin of Lobe Block building promoting a new way of living together in the heart of Berlin. Originally from London, she has been living there since 2008. The horrid recent Brexit situation and her complicated German passport application made her even more understanding of the concept of boundaries and the difficulty of integration in another country.
Having worked several years in purchasing for industries, Eric Vinsonneau studied a MBA in Corporate Social Responsibility in Paris making him aware of the business world’s actual social and environmental challenges. Due to his previous experiences being in different countries across the world, he understands very much what it is like to be a foreigner in a country.



We use cleaning products from brand Sonett. These are ecological products and the company is experimenting a complete zero waste approach with shops, we are in the waiting list for when they push the project to cleaning firms!

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Clean Collective

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