Infini

Infini is a subscription box for renting pregnancy and nursing clothes. We're curating your ever-changing maternity wardrobe, and igniting a movement of mothers embracing sustainability, style, and empowerment. We offer ethically produced clothing from inspiring designers across Europe for rental. That means, when the clothes are no longer needed, they are returned to us, washed, and made to feel like-new for another mother in need! Support us today and be a part of the #RentalRevolution!

At Infini, we firmly believe that a happy mother means a happy baby, and we recognize the importance of taking extra care of the mother's needs. That's what inspired us to create Infini. We aim to uplift mothers, boost their confidence, and remind them that they deserve to feel special and beautiful during this transformative phase of their lives. But high-quality, fashionable and fairly-produced maternity clothes can be expensive, so we help mothers enjoy special items at a more accessible price.

Whilst caring for mothers, we also want to care for the future for their children by considering our environmental impact. Rooted in the principles of the circular economy, our concept ensures that each clothing item gets many life-cycles before eventually being upcycled or recycled. By embracing this approach, we actively strive to diminish clothing waste and protect our planet by promoting the rental of usually short-lived clothing items.

Our target audience encompasses all mothers and expectant mothers alike— those passionate about sustainable practices and those who need a little self-care during their motherhood journey! We believe that every mother deserves to feel stylish and comfortable during pregnancy and nursing, and that we can achieve this without compromising our care for the environment.

We have heard from many women that they struggled to feel comfortable in their maternity clothing; that they resorted to unsuitable alternatives such as wearing their partner's oversized clothes, hand-me-downs, or cheap fast fashion because higher-quality options were either too limited or too expensive. Infini is precisely the solution that many women have been seeking.. By renting, you can feel empowered by your wardrobe and your contribution to reducing clothing waste!

Unfortunately, smaller conscious businesses can struggle to compete with the competitive prices of those producing unethically and unsustainably. By supporting us, you are supporting a future where small ideas can become realities, and where there are alternatives to fast fashion on the market.

The crowdfunding money we raise will be instrumental in bringing our vision to life. It will enable us to cover the costs of securing high-quality maternity clothing from designers across Europe, ensuring that our customers have access to the best clothing options. Additionally, the funds will support the logistics involved in delivering our first rental boxes. If we exceed our target we can source a sustainable packaging solution with rhinopaq, which means not only our clothes but also our boxes will have multiple life-cycles!