Crowdfunding since 2010

A subscription box for the rental of pregnancy and nursing clothes.

With our changing bodies during pregnancy, our wardrobes need to adapt too. Say goodbye to the hassle of buying clothes you'll only wear for a short time. Infini offers a sustainable and flexible solution—a subscription service for renting stylish pregnancy and nursing clothes. Embrace the freedom of an ever-changeable wardrobe of high-quality garments, while reducing clothing waste. Join the #RentalRevolution with Infini and together let's make maternity fashion circular!
Funding period
6/1/23 - 8/18/23
Realisation
1-2 Monate nach Ende
Website & Social Media
Minimum amount (Start level): 1,300 €

Mit dem Erreichen des Ziels können wir fair produzierte Kleidung kaufen und unser Verleihgeschäft starten. Gemeinsam für nachhaltige Mode!

City
Berlin
Category
Fashion
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Primary sustainable development goal
12
Sustainable consumption

What is this project all about?

Infini is a subscription box for renting pregnancy and nursing clothes. We're curating your ever-changing maternity wardrobe, and igniting a movement of mothers embracing sustainability, style, and empowerment. We offer ethically produced clothing from inspiring designers across Europe for rental. That means, when the clothes are no longer needed, they are returned to us, washed, and made to feel like-new for another mother in need! Support us today and be a part of the #RentalRevolution!

What is the project goal and who is the project for?

At Infini, we firmly believe that a happy mother means a happy baby, and we recognize the importance of taking extra care of the mother's needs. That's what inspired us to create Infini. We aim to uplift mothers, boost their confidence, and remind them that they deserve to feel special and beautiful during this transformative phase of their lives. But high-quality, fashionable and fairly-produced maternity clothes can be expensive, so we help mothers enjoy special items at a more accessible price.

Whilst caring for mothers, we also want to care for the future for their children by considering our environmental impact. Rooted in the principles of the circular economy, our concept ensures that each clothing item gets many life-cycles before eventually being upcycled or recycled. By embracing this approach, we actively strive to diminish clothing waste and protect our planet by promoting the rental of usually short-lived clothing items.

Our target audience encompasses all mothers and expectant mothers alike— those passionate about sustainable practices and those who need a little self-care during their motherhood journey! We believe that every mother deserves to feel stylish and comfortable during pregnancy and nursing, and that we can achieve this without compromising our care for the environment.

Why would you support this project?

We have heard from many women that they struggled to feel comfortable in their maternity clothing; that they resorted to unsuitable alternatives such as wearing their partner's oversized clothes, hand-me-downs, or cheap fast fashion because higher-quality options were either too limited or too expensive. Infini is precisely the solution that many women have been seeking.. By renting, you can feel empowered by your wardrobe and your contribution to reducing clothing waste!

Unfortunately, smaller conscious businesses can struggle to compete with the competitive prices of those producing unethically and unsustainably. By supporting us, you are supporting a future where small ideas can become realities, and where there are alternatives to fast fashion on the market.

How will we use the money if the project is successfully funded?

The crowdfunding money we raise will be instrumental in bringing our vision to life. It will enable us to cover the costs of securing high-quality maternity clothing from designers across Europe, ensuring that our customers have access to the best clothing options. Additionally, the funds will support the logistics involved in delivering our first rental boxes. If we exceed our target we can source a sustainable packaging solution with rhinopaq, which means not only our clothes but also our boxes will have multiple life-cycles!

Who are the people behind the project?

We’re a small team of 4 strong international women based between Berlin and Munich. Half of us are mothers ourselves and know first-hand the difficulty of finding comfortable and functional maternity clothing. Connecting us is our passion for sustainability and our mission to create support women during their pregnancy and beyond.

Iasmin da Costa is our CEO. She is from Brazil and has a total of 6 years of experience in project management, business development, and market strategy consulting.

Marie Lamoureux, mother of an adorable 2-year-old child, is our head of everything technical. She is a full-stack developer and Ruby-on-Rails programmer.

Boglarka Toth is the other mommy in the team with a mischievous 3-year old girl. Coming with more than a decade of experience in the fashion industry, working in small, medium-sized and even huge companies, like Zalando - she is the curator of our high quality and sustainable garment portfolio.

Completing the team is Janae Byrne, our Growth Marketing Manager. She combines her expertise in social-media and marketing to build a strong community and raise awareness of Infini across key platforms.

Infini

What are the sustainable development goals of this project?

Primary sustainable development goal

12
Sustainable consumption

Why does this project contribute to this goal?

#12 We facilitate access to sustainable clothing and promote responsible consumption by encouraging the rental of short-lived garments instead of buying them. We are also working on generating and sharing reports on the environmental benefits of renting, hoping to both change the consumer mindset and also encourage more brands to consider rental as a solution for saving materials.

#8 We promote improved working conditions by giving preference to European producers who pay fair wages and offe

This project also pays toward those goals

8
Labor

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