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Projekte / Food
koawach
Koawach is the brand for delicious cocoa drinks with guarana – energetic, 100% natural and fair traded. The chocolatey alternative to coffee. We offer five different flavors: Guarana products: Dark, Chili & Cinnamon+Cardamom Normal cocoa: Jungle-cocoa & Fine Dark
Berlin
12,538 €
10,000 € Funding goal
440
Fans
363
Supporters
Project successful

Project

Funding period 23/10/2014 11:46 o'clock - 08/12/2014 23:59 o'clock
Funding goal 10,000 €
City Berlin
Category Food

What is this project all about?

We are a young company and want to shake up the world of hot beverages with innovative ideas.
Our drinking chocolate made from fine Latin American cocoa contains the energy of guarana. Guarana is a caffeine-containing plant from Brazil. Unlike the caffeine in coffee, guarana is easier to digest and has got long lasting effects.

What is the project goal and who is the project for?

koawach is for everyone who wants to be awake and loves chocolate.
Moreover koawach is the ideal alternative for all those people who do not like or do not tolerate coffee.
With our two types without guarana (without caffeine), we also appeal to children and cocoa lovers who don't want to give up their cup of cocoa in the evening.
Transparent and direct trade as well as organic farming is part of our company culture. By following our company culture we want to contribute to the protection of the environment and the realization of better working and living standards from our source countries.
In order to demonstrate the ecological standards, we will apply for the eco-certification at the end of crowdfunding.

Why would you support this project?

You help us to start a chocolatey alternative to coffee and to strengthen direct trade!
Together we can create a new cocoa culture and only with the power of the crowd we can import the ingredients directly from the farmers.
We started with a few samples of one product that didn't exist before: A wake up cocoa! We validated the product with our savings and with a lot of effort. We learned a lot during this process and have implemented the feedback of our customers. Everything we learned, was applied to our new brand koawach. We offer a fresh design and fife flavors. Now we are ready to go to next level. In order to do so we need the support of the crowd!
Our goal is to import directly from the cooperatives in Latin America. So we can start with a direct and transparent import of our product's ingredients. Only with your support, we have the financial resources and the demand to import our raw materials in sufficient quantities.

How will we use the money if the project is successfully funded? 


The money from the crowdfunding allows us to start direct trade relations with cooperatives in Latin America.
Thanks to your contributions we will import directly from the farmers' cooperative COOCARAM in Brazil. So far, we relate our raw materials from collaborations with fair trade partners as El Puente.
The more money we get through the crowdfunding campaign as support, the more raw materials we can buy directly from the farmers. In this way we can improve the living conditions of the farmers and at the same time offer you a direct traded koawach.
With your support we can start with the brand koawach by starting a cocoa culture and importing the raw materials directly from farming communities.

Who are the people behind the project?

The founders and developers of koawach have a passion for sustainable products and Latin America.
Daniel comes from Colombia and Heiko has studied there. They met in 2012 in Cologne by volunteering in the field of sustainable management. Since then they have been developing and analyzing social & sustainable business models that support farmer cooperatives in Latin America.
Meanwhile, our team has grown to some more enthusiastic cocoa lovers.

Project updates

08/01/2015

Bist Du auf den Geschmack gekommen? Hier bekommst Du koawach in Deiner Nähe: www.koawach.de/store-finder oder online unter www.koawach.de.

08/01/2015

Dank Eurer zahlreichen Unterstützung haben wir unser Projekt erfolgreich finanziert und eine direkte Handelspartnerschaft zu den Guaranabauern in Brasilien aufgebaut.

Auch der Einzelhandel ist auf koawach aufmerksam geworden. Im KaDeWe Berlin und bei Veganz in Hamburg gibt es unsere Trinkschokoladen bereits. Bald endet auch unsere Testphase in den Kaiser’s Tengelmann Filialen in Berlin und München – hoffentlich ebenfalls erfolgreich!

Partners

1. Platz in der 2. Stufe, Marktanalyse und Marketing, des Businessplan Wettbewerb Berlin-Brandenburg 2014

(Damals noch mit Namen GUAfair)

in der Kategorie Trendsetter Produkt (Nahrungsmittel&Getränke)

(Damals noch unter dem Namen GUAfair)

am 24. Februar 2014 im Startplatz

(Damals noch unter dem Namen GUAfair)

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