SuperCoop - Your hands-on supermarket!

When we go shopping in a normal supermarket today, we often don't know where the products come from, how they were grown and how fairly the supply chain works.
Overwhelmed by choice and anonymous, we are faced with a huge range of products where often only the price counts.
As a result, we are increasingly losing our connection to food and to the people who produce it.
At SuperCoop, we restore this missing connection to our food and to our fellow human beings. It is a place that connects us!

SuperCoop belongs to its members. Just like a normal supermarket, we offer a full range of groceries and other everyday goods - everything from apple sauce to toothpaste!
The difference is:
We offer quality, healthy, fairly produced and mostly regional food at affordable prices. The direct and short value chain enables us to be on average 20% cheaper than well-known organic supermarkets in a direct price comparison.
As members, we have a say and are directly involved. At the SuperCoop, each member works one shift of three hours per month, during which for example the products are received and stocked, cheese is cut, and the checkouts are staffed so other members can pay for their shopping. If a member is unable to complete their monthly shift, a pool of solidarity shifts, donated by other members, can be accessed.
We know exactly where the products come from, how they were produced and where our money goes.
We see entrepreneurial activity as a tool to promote the common good and protect the environment. For us, profits are a means, not the end.

How exactly does that work?

At SuperCoop, everyone is a member: owners, customers and employees.
A small team of permanent employees takes care of product purchasing and coordination.
The members keep SuperCoop running and continuously develop the concept in working groups.
The General Assembly makes fundamental decisions by majority vote of the members.
And this is now working with great dynamism. SuperCoop is like a puzzle made up of the skills and experience of our 1,500 or so members.
Become a part of it too!

SuperCoop is organised by its members for its members, for Wedding and all of Berlin.
We are a diverse and varied community, consisting of all age groups, families and single people, different cultures with different languages, many life situations and professions. It's a great cross-section of curious people from Wedding and other districts! We shop here, do our 3-hour shift every 4 weeks and exchange ideas.
SuperCoop not only brings our neighbourhood together, but also creates a strong network of producers, suppliers and institutions.
Most of our suppliers come from the surrounding area. With short transportation routes and organic, sustainable production methods. We are always amazed at the variety and quality of essential products available right on our doorstep.
We now reach many parts of our society with our work and see ourselves as part of a changing system based on transparency and trust.

You want to...
Go shopping without having to worry about what's the best choice for you and having to decide between healthy and cheap?
Meet new people, become part of a diverse community and gain new perspectives?
Have an impact on what products are on the shelf and where your money goes?
Support producers and suppliers whose work creates a future worth living for future generations?

• build a real alternative to how we buy food?

Well, you can! Because together we can do more than alone. You can make a big difference by joining in and becoming a member or supporting SuperCoop in other ways.

What happens to the money if the financing is successful?
In order to break even with our turnover and fill our staff shifts as planned, we need another 350 active members in addition to the current 1,500 members (with 900 active members). With €85,000, we can implement all the planned concept expansions.
If we reach our goal of 350 new active members and €85,000, we can:
Cover our costs through the purchasing power of members and stand on a stable financial footing
Expand our concept and become even more attractive - with our café & lunch offer, events for the neighbourhood, a shelf rental space, the expansion of our unpackaged offer, and YOUR ideas.
With €10,000 we can already complete our café corner; €20,000 will enable us to expand our unpackaged offer; with €50,000 we have the opportunity to expand our shelf rental space. From €85,000 our dream will come true and we can purchase additional equipment for events and workshops.
From 350 new active members, we will be able to generate all costs sustainably and put the SuperCoop on a financially stable footing in the long-term.
What happens if we exceed our target?
Our goal is to become a community of thousands of members - like our role models in New York and Paris! With more members on board, we can have a much greater social impact and make a lasting change to the food trade - with fair prices for us and for the producers. The more people we reach, the greater the impact and the revolution in the shopping basket!
We would also be delighted if the idea spreads and is copied in other districts, cities and countries. In Munich, for example, there is already the FoodHub, which implements the same concept with over 2,000 members!