Crowdfunding since 2010

A book about the fate of urban houseplants and an artistic plea for a new perspective on plants. With money tree "Lehman" and many more.

"Urban Plants - Bio-Biografien" is a book about the fate of urban house plants and an artistic plea for a new perspective on plants. Money Tree "Lehman", Succulent "Emily Sensorship" or Orchid "Technical Influence" are three of 100 plant personalities - saved by the Pflanzenklappe® (plants hatch) and conveyed by botanoadopt® - who are humorously and poetically staged through photographic portraits and textual biographies.
Privacy notice
Funding period
2/1/18 - 2/28/18
Autunm 2018 / Winter 2019
Website & Social Media
Minimum amount (Start level): €
12,000 €
Frankfurt am Main
Project widget
Embed widget
Sponsored by
8,800 €

What is this project all about?

"Urban Plants - Bio-Biografien" is an illustrated book with photographs of house plants and short texts that provide a humorous and poetic insight into the unique fates of urban plants. Out of about 1000 plants that we have presented to adoptive parents in our award-winning long-term project botanoadopt®, 100 of them illustrate the cosmos of a new view of plants. The book also contains introductory texts by authors from the fields of philosophy, art, biology, literature and sociology (including Christoph Wilhelm Aigner, Christian Kaufmann and Sue Spaid).
(Format 17x24cm, thread stitching, 4-coloured, approx. 288 pages, German, edition of 500)

What is the project goal and who is the project for?

First of all, the book shows artistic photographs of plants and is aimed at plant lovers and photo art enthusiasts. The humorous poetic biographies of the plants are aimed at readers who love poetic stories. The well-designed and high-quality book is also aimed at all those who are looking for models for a sustainable society.
For all those who see more as decoration in plants and always wanted to know what is really hidden behind the leaf veins.

Why would you support this project?

The illustrated book is a jewel of photographic art and language; high-quality produced and designed. The book is also an artistic plea for a new perspective on plants. It contains the essence of our artistic utopia, which we have been realizing since 2009 with botanoadopt® and the Pflanzenklappe® (plants hatch) by defining plants as individuals, saving them and procure them to adoptive parents. The illustrated book is the culmination of the 10-year-long work of our long-term project botanoadopt®.

How will we use the money if the project is successfully funded?

If the financing is successful, the money will be used to cover the printing costs, the financing of the rewards and the fee for StartNext.

Who are the people behind the project?

Behind the project are Haike Rausch and Torsten Grosch, known as artist duo 431art from Frankfurt/Main. We are the inventors of the Pflanzenklappe® (plants hatch) and the founder of botanoadopt®. In addition to the mediation of plants we realize numerous artistic projects, we are speakers at international conferences, curate temporary exhibitions, work as communication designers and realize 1 - 2 times a year multimedia educational projects. 2017 botanoadopt® was active in the Netherlands for 2 weeks. For the 10th anniversary of botanoadopt® 2019, the illustrated book "Urban Plants - Bio-Biographies" will be published and an exhibition is planned.


The crowdfunding project has been successfully completed. Supporting and ordering is no longer available on Startnext.

  • The processing of orders placed will be handled directly by the project owners according to the stated delivery time.

  • The production and delivery is the responsibility of the project owners themselves.

  • Cancellations and returns are subject to the terms and conditions of the respective project owner.

  • Revocations and cancellations via Startnext are no longer possible.

What does this mean? 
Legal notice
Grosch und Rausch Gbr / 431art / botanoadopt
Haike Rausch
Peter-Fischer-Allee 23
65929 Frankfurt Deutschland

Umsatzsteuer ID: DE 217 989 986


Klingspor Museum Offenbach

The Klingspor Museum Offenbach supports our book project institutionally.

Award by the Sustainability Council of the Federal Government

In 2017 botanoadopt® and the Plant Flap® received the quality seal "Projekt N 2017":
"With your project... you are working to achieve the global sustainability goals (SDGs)."

Distanz Publisher

"Urban Plants" is published by Distanz Verlag. The main focus of the publishing house is on books on the visual arts on current issues of art and culture. Distance cooperates with leading museums and institutions in Germany and abroad.

Urban Plants – Bio-Biografien
Copy link

This video is played by Vimeo. By clicking on the play button, you agree to the transfer of necessary personal data (e.g. your IP address) to Vimeo Inc (USA) as the operator of Vimeo. For more information on the purpose and scope of data collection, please see the Startnext privacy policy. Learn more