True to the motto "The good is in the peel", ZestUp, the world's first refreshing drink, which gets its complete fruit content from the peel of organic fruits was develop. These are by-products of juice production and are given new life by ZestUp using a special process. We entire dispense with artificial additives and ingredients.
ZestUp is much more than just a refreshing drink: by using organic fruit peels as a resource-efficient upcycling process, a sustainable drink has been created that not only tastes extraordinarily bitter-fruity, but also preserves raw materials. The organic peels come from juice presses, which can be found increasingly in supermarkets and bars. The squeezed fruits are collected by our supplier, taken to a collection point and cleaned there. Based on the old ladies saying "The good is in the peel", we don't use any additional flavour enhancers or colourings.With ZestUp we provide a vegan and gluten-free drink which has a lower sugar content than comparable soft drinks. For the respective requirements we offer two different bottle sizes. The 0.33L bottles are suitable outstanding for the pure benefit in the park with a tasty meal or just for pleasure. The little brother, the 0.2L bottle, is especially designed for bars and restaurants. Due to the adapted size, long drinks and cocktails are quickly and easily mixed and ZestUp combined with Spirits satisfies with ist bitter-fruity taste. Now is the time to produce the whole thing on a large scale. And that only works with your help !
What is the project goal and who is the project for?
Our main aim with ZestUp is to create an alternative to conventional beverages. With our idea of reusing the organic fruit peel from juice production, we have created not only a sustainable, but also a delicious refreshing drink. Nevertheless, ZestUp Orange is by no means the end of the story: in the future we plan to be able to offer the suitable sustainable drink for every taste and to initiate a revolution on the beverage market.
Why would you support this project?
A sustainable lifestyle is an increasingly important goal in our society. There are many possible solutions, but most of the time a poorer quality of life accompanies those. If you invest in ZestUp, you support a young start-up with the goal to change exactly that: We collect the peels from juice production and produce a entirely new product. With your support you help us to realize our sustainable, innovative idea and to start our first big production. You'll also get the unique opportunity to be one of the first persons to try our freshly produced bottles, fill your wardrobe with our new stylish merchandise, or get a personal "thank you" postcard from us. Why throw away when you can upcycle ? Together with us, set an example against the throwaway society and for sustainability.
How will we use the money if the project is successfully funded?
You help us with our market entry - or rather, you are our market entry. Industrial production is scheduled for the beginning of December, which of course involves a large financial outlay. Here we would like to pay special attention to regional production and logistics in order to guarantee short distances. Although we have already saved some money for this privately, we need your support to finally finance it and to manage the market entry. Furthermore, we are in the process of researching new variations that you can be very excited about.
Who are the people behind the project?
We are Julian, Michael, Rene and Lukas: Four students of the faculty "Life Science Technologies" with a focus on beverage technology or industrial biotechnology. We got to know each other in the first semester in a food workshop, where we designed a product together: ZestUp. Our vision was and still is to revolutionize the beverage market and to focus more on sustainability and a healthy lifestyle.