einhorn

Fair produced and brilliant in design: a combination that promises success. einhorn is a special condom. But, why?
We all know the game: condoms are normally just a means to a way. They protect against sexual diseases and are a safe contraceptive method. But, do we actually like them? No. Most even find the purchase awkward. We'll even buy a bag of chips to camouflage the box on the conveyor belt. We want to change that with einhorn – we're going to package the condoms ourselves in chip bags designed by prominent designers. Instead of dreading the cash register, we're itching to get these babies home.

The last thing on your mind while buying a condom: how are condoms actually made? Condoms are produced out of natural rubber; the latex milk is produced primarily by rubber tappers in Asia through a very laborious harvesting process. Classical economics: those who do the most work get the least of the profits – even though condoms' margins are comparable to luxury products. And we all know this same spiel: large areas of rain forest are cleared to plant rubber trees. What's more: poisonous pesticides are sprayed in order to protect these vulnerable monocultures from pests. The consequences: contaminated ground water. We want to change all of this in the next few years.

Our solution? We want to produce the first genuinely fair and sustainable condom. But einhorn condoms are just the prelude since our main goal is that fair products are a no-brainer. And thereby every purchase becomes a good thing.

We're inspired by fair products produced under fair conditions for people and the environment. Our grand vision: that every product in a super market is fair so that every purchase is a good one. We're starting with einhorn in order to show that a daily product like a condom can be fair produced while being a lifestyle product. We are connecting the social impact with the commercial success to make einhorn condoms a mainstream product which reach the largest target audience – namely those all those that want to have safe sex - regardless if they know a thing or two about sustainability or not. It doesn't matter: einhorn's packaging is truly exceptional. It's even fun at the checkout. But, condoms are just the beginning.

We'll reinvest 50 percent of the profits back into social projects like sexual education for youth or simply the fair pay of rubber farmers. With our initiative, the "Entrepreneur's Pledge", we've already committed 50 further entrepreneurs to found at least one social business in their lifetime.

We're just at the beginning. Together with you, we can be the first domino in a movement for more social businesses with more impact and sustainability.

We all buy condoms. But now you can also do something good with einhorn. You can take a stand with us for fair production conditions – for people and nature. All this while reinvesting 50 percent of the profits for non-profit projects. We're revolutionizing the condom market: einhorn condoms are just as safe as other condoms, but they're more fun, are a bit cheaper, look better, and give you a much better feeling when you buy them.

In order to make a company out of our idea, we need passion, time, and money. That's why we want you on our side for the start of einhorn. With the money that we will collect on Startnext, we want to initiate and implement the following

• The founding of a cooperative along with German scientists in order to determine global standards for the cultivation of sustainable natural rubber with a "fairstainable" seal.
• Residence in Malaysia for 2 month in order to coordinate the processes and found the rubber farming cooperative
• Inspection of the working conditions for all involved on the plantation and in the local production facilities in Malaysia
• The development of ideas for the improvement of the production with local partners like Richter Rubber.