Not just another fashion brand

NAO Studios was born in 2021 from a tailor education project of the Eyes of Light Foundation in Ghana (founder: Mohammed Mukhtar) and my (Samira Kuljurgis, founder of NAO Studios) vision of putting an end to exploitation of people and the planet and nontransparent value chains.

We are not just another fashion brand!
We are fair, we are honest, we are radical transparent. full stop.
You will always and at any time know "What is in my clothes?", "Who made my clothes?" and at what price, including concrete pricing.

It is about (Women-) Empowerment!
We create job opportunities and thus a perspective and hope in life for (in the future hopefully many, many) young people in Ghana. Get to know our first 10 seamstresses here.

You can compare us to a small creative studio from which common ideas and timeless women's wear products arise.
Together with the seamstresses of the Eyes of Light Foundation we design patterns, try them out with selected materials, question fabric use, fits, quantities and quality. We exchange prototypes, teach and learn new (European) techniques for the sewing profession.

Check out our website and let us take you with us on our journey into the future. Learn all about our values and our vision of a world where fair fashion production is the norm.

NAO Studios' first collection - available online expected in summer 2022.

We want to change the world of fashion.

Based on our three values - social responsibility, radical transparency and long lasting products - we want to produce timeless women's wear and are striving for a world where fair fashion (production) is the norm.

With NAO Studios we want to take the work out of researching brands and their statements and practices and show you that it is possible to produce honestly, fairly and transparently.
We do not want to become the biggest and most profitable company, but will always put people before growth and profit!
We focus on justice, equality, honesty and togetherness and want to support the "Fair (Trade) Fashion" sector and thus let it grow. We are convinced that together with many like-minded brands and especially with you as the end consumer, we can revolutionize the fair fashion sector.

Target customers

• You really care about fair cooperation, responsibility towards people and nature and honest sustainability?
• You absolutely agree with the statement "Style is not to follow every trend, but to combine durable products individually and to consume them wisely"?
• You are sure that each individual can make a difference?
• You want to know what you consume and demand radical transparency and honesty?

Then we are here for you with NAO Studios!
Come with us on our journey to change the fashion system.

With NAO Studios you support a small, socially minded company at the very beginning, which will always question itself and keep up with the latest innovations in sustainable development whenever possible. That puts people before profit and growth.

We want to give the young women and men from Ghana a perspective and hope in life. With the job as a seamstress, they can earn their own living, develop themselves and support their community.
With NAO Studios we want to strengthen creativity and engagement and open a new world of possibilities to live a free, independent and happy life.

#haveanimpactonnaostudios
With your support, you have a direct impact on the creation process and the lives of our seamstresses. We create jobs, make living wages possible, can finish our prototypes, finalize cuts and fits, and begin production on NAO Studios' first full collection - fair, honest, and transparent fashion - available in summer 2022.

Let's revolutionize the fashion industry together!

When we reach the funding goal, we will finalize our cuts and fits and use the amount we have reached for materials like fabrics, thread, buttons, zippers and labels to start with the first small production of around 470 pieces.
In addition, we can pay our seamstresses fair wages (Living Wage!) and pay for transportation and administration costs.

• Material = 27 %
• Labor: 35 %
• Transport: 16 %
• Administration & Marketing: 10 %
• Unexpected: 6%
• Startnext: receives 6% of the achieved funding goal

If we get over the funding goal of 20.000 €, we will invest the money in the expansion of the project (more sewing machines/ storage space/ etc.) to give even more young people in Ghana the opportunity to become a part of NAO Studios.