Announce your project
Crowdfunding isn’t just about funding a project - it’s also about getting supporters excited about your idea and building a community.
Plan your campaign
- Consider who your target audience is and which communication channels and topics you can reach them with. Find out whether there are important multipliers or ambassadors in your field of interest that you can integrate into your communication.
- Create a communication plan before the campaign starts. Determine when to publish which content on the different channels (social media, website, newsletter, etc.), what else needs preparation and who takes on which task in the team.
- Be prepared for the campaign's launch, as the first few days of your funding phase are particularly important for the project to kick off. We recommend setting up a mailing list, preparing the social media channels and updating your website or blog before starting. If you are planning a larger project or don't have much communication experience, it would make sense to get reinforcement for your team.