Crowdfunding isn’t just about funding a project—it’s also about getting supporters excited about your idea and building a network.
Finding support for your crowdfunding project always starts within your own existing network: your friends, family, and fans, as well as your project teammates and their networks. Take the time to write personal messages to your contacts: The more authentically your project is presented, the more a crowd will be committed to your idea. The first days of your campaign are especially important in getting the project up and running.
Think about exactly who makes up your target audience, and how and with what content you can reach them. Spread your project through social networking, newsletters, links on your homepage or personal blog; reach out to your press contacts and even organize events where you can share your idea in person. Don’t forget to make sure there’s a link to your project page in all project-related communication.
Während der Kampagne haben wir viel positive Rückmeldung erhalten, was uns sehr gefreut und bestärkt hat. Ebenso haben wir fachliches Feedback erhalten, wie wir das Produkt und das Projekt als solches weiter verbessern können, was ungemein wertvoll für uns ist.
Johannes Weber, Starter von Stadtbienen
© Foto: Stadtbienen
Es ist wichtig, mit so vielen unterschiedlichen Menschen über die eigene Geschäftsidee zu sprechen, wie es nur geht. Der Input für die eigene Idee übersteigt bei weitem das Risiko, dass die Idee geklaut wird.
Waldemar Zeiler und Philipp Siefer, Starter von einhorn
© Foto: Liz von Wagenhoff, Marco Woldt
When crowdfunding, it’s important to have a compelling story detailing your project, goals, and overall vision. It is equally important, however, to win over potential supporters by showing them that your crowdfunding campaign isn’t just about fulfilling a personal desire, but rather about realizing an idea that can enrich and improve their lives, too.
Give your fans and supporters a peek behind the scenes by sharing your project’s progress from start to finish. It pays off to actively maintain your network before, during, and after your campaign: The supporters you bring together for your first project could stick with you for further projects down the line.