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Projekte / Social Business
20squares - The new generation of photo books. High quality - sustainable - stylish - and easy to create - with the 20squares app from your favorite photos on Instagram. No additional Software, uploading or cropping required! Do something for a good cause! With every sold photo book we support social projects from betterplace.org. Are you an Instagrammer? We would like to present to you the best photobook for your favorite memories.
15,170 €
25,000 € Funding goal
Project successful


Funding period 28/09/2016 12:03 o'clock - 14/11/2016 23:59 o'clock
Realisation period 1 Monat
Funding threshold 15,000 €
Funding goal 25,000 €
City Dresden
Category Social Business

What is this project all about?

We love photos! We love Instagram! Do you also share your best moments on Instagram?
Using our iPhone and Android app, as well as our website you can create a photo book with these moments within only a few minutes. You can browse your and your friends profiles or search for photos using specific hashtags. You don’t even need to install additional software.

What is the project goal and who is the project for?

20squares grants every Instagram user the freedom to transform digital impressions and experiences into an attractive and tangible analog form.
It is important to us that you can create your photo book swiftly and at a reasonable price, without cumbersome software installation or time-consuming image editing.
We would like to spare you of tedious uploading, cropping or other customizations of your photo book and there are no hidden shipping costs. Not only are your pictures available, but the entirety Instagram community with more than 40 billion images.
By building a 20squares community we are going to create a photo book series about socially significant topics in a global context. The creativity of individuals and the community work are the focus!
In early 2017 we will start with the development of festival photo books, so that your favorite events remains unforgotten in the future. And the next step is to deliver this idea to all Instagrammers in the world.
We want to proof that even a small thing like a photo book can move mountains. From every sold 20squares photo book we donate 1€ to a social business or social project. It remains your choice to help in one of our four categories: „Emergency“, „Humans“, „Culture & Education“ and „Nature & Environment“! Your photos can change the world!

20squares might be interesting for people who:

  • want to change the world with photos
  • want to explore a new creative kind of community
  • love simple and intuitive apps
  • want to share their moments in an analog form

Why would you support this project?

20squares gives you a unique mobile and web app, that accesses the Instagram photo database and makes it possible to create photo book about specific topics by using the hashtag search. The best photos are presorted which allows you to create your individual photo book fast, efficient, simple and sustained. It is easy for your photos to get lost in the digital datatrash. We want to make sure that you always have your favorite moments at your fingertips.

How will we use the money if the project is successfully funded? 

The app is almost completed and awaits roll-out. To facilitate the launch, we are dependent on a start-up financing.
On reaching the funding threshold we want to realize the following:

  • completing the app
  • developing the Online-editor for creating your photo book in your browser
  • building an organizational structure

On reaching the funding target:
additional marketing budget, to bring our idea into people’s heads

Who are the people behind the project?

Julius studies Communication Design and cares for creation. The CEO is Johannes, who is currently studying business administration. Bianca is on maternity leave and together with Andreas, who already has his own company, they organize online marketing. Anja who works as a journalist in television with the support of Gustav who still goes to school cater for everything concerning the subject film. Cooperation and marketing are Jörg’s topics, who organizes a number of cultural festivals. Vivian is working in a PR agency and organizes our publicity. The books are produced at Orwo in Bitterfeld and Thomas makes sure that all your photo books will arrive in your mailbox on time. Christiane supports us in all matters relating to legal cases. Carina resolves our financial and tax matters.

Legal notice
20squares UG (haftungsbeschränkt)
Johannes Richter
Loschwitzer Str. 40
01309 Dresden Deutschland

Handelsregister: Amtsgericht Dresden HRB 34597
Steuernummer: 202/111/06957
Geschäftsführung: Johannes Richter


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